Coloreel, with its unique technology for digital dyeing of textile thread on-demand, expands partnership with US leading distributor of embroidery machines, Hirsch Solutions.

Hirsch Solutions, Huntersville, North Carolina, is the leading distributor of embroidery machines and other decoration equipment on the US market, with a large network of high-end customers in the textile and decoration industry.

With the strengthened partnership, both companies are making additional investment in the areas of sales, service & support and marketing to meet the increased demand on the US market. As a result, Hirsch has the exclusive sales rights when Coloreel is purchased for use with a Tajima Embroidery Machine in the US. Additionally, Hirsch is authorized to distribute Coloreel to the entire US territory.