Coloreel, with its unique technology for digital dyeing of textile thread on-demand for more sustainable and creative embroideries, announces the sale of the first multi-head in the United States to Hirsch Solutions, the world’s largest distributor of embroidery machines. The six units will be placed over a Tajima TMEZ 6 head embroidery machine for one of Hirsch’s innovative customers based in California.

The deal is announced shortly after the very successful Impressions Expo at Long Beach, Los Angeles US, where Coloreel and Hirsch demonstrated live the unique capabilities provided by Coloreel’s products and technology to several hundred interested visitors.

Sven Öquist, VP Sales at Coloreel Group AB, comments:

“Our partnership with Hirsch provides Coloreel with the ultimate reach into the US embroidery market and this order of a six multi-head unit is another great step on our growth journey in US. The installation will enable our customer to meet the fast-rising demand for our more environmentally friendly and creative embroideries., I am looking forward to many more units sold through our partnership with Hirsch.”