French men’s apparel brand, Celio India, is poised for significant expansion, with a target of adding 100 new stores in the next two to three years. This aggressive growth strategy is aimed at capitalizing on the burgeoning Indian retail market and strengthening its presence across the country.
Satyen Momaya, CEO of Celio Future Fashion, shared the company’s ambitious plans, highlighting the potential in both tier-one and tier-two cities. “We’ve identified promising opportunities in 40 malls and nine high streets across our existing cities, where we aim to open around 50 new stores. Additionally, we’re excited to venture into tier-two and tier-three cities, adding another 50 to 60 stores to our network,” he explained.
Regional Focus and Digital Expansion
Celio India has a strategic focus on its top 11 cities, which currently contribute to 75% of its business. The South region remains the strongest market, followed by the North, West, and East. However, the brand is prioritizing North India, particularly Delhi-NCR, Punjab, and Uttar Pradesh, for future retail expansion.
In addition to its offline expansion, Celio India is committed to multi-channel growth. Currently, 7% of the company’s revenue comes from online platforms like Myntra, Ajio, and Amazon. Momaya expressed optimism about the future of e-commerce, aiming to increase this percentage to 12-14% in the coming years.
Boosting Domestic Manufacturing
To reduce its reliance on imports and support local manufacturing, Celio India is actively strengthening its domestic production capabilities. Currently, 50% of its product range is manufactured in India through third-party vendors, while the remaining 50% is imported. The company aims to decrease the import component to 35-40% and increase local sourcing to 60% by the end of the next fiscal year.
Moreover, Celio India is shifting a significant portion of its global sourcing operations to India, further bolstering the country’s textile industry and creating new opportunities for local manufacturers and suppliers.
