The 127th China Import and Export Fair (Canton Fair) will launch its new official website along with Buyer’s Guide on how to use the platform by end of May. Powered by information technology, the new website will provide one-stop trading experience covering online promotion, business matchmaking and negotiation to its buyers and exhibitors around the globe.

Themed “Canton Fair, Global Share”, the digital session of the 127th Canton Fair will open from June 15-24.

As the largest international trade event in China, the Canton Fair will use its 127th session to increase the stability of global industrial supply chains and promote multilateral, barrier-free trade.

Buyers, after registering an account or logging in to the official website, can access all the exhibits from 16 categories and 50 sections as in the physical exhibition, as well as the latest information and official announcements about the event. Buyers can watch live-streams; browse exhibitors or products through targeted search or via the system’s intelligent matching function.
The platform will also provide a live stream calendar listing opening ceremonies, industry summits and new product launch events. Buyers can subscribe to the events they are interested in to receive reminders.

In addition, with instant messaging tools and up to five million one-to-one around-the-clock online chat rooms, the Canton Fair will enable message delivery without delay. Buyers can directly communicate with exhibitors using the digital chat system on the official website, or submit a request to a video negotiation appointment.

Chen Ming Zong, chairman of the Sumatera Utara Branch of the Indonesia China Business Council, noted that the utilisation of cloud technology to achieve matchmaking, negotiation and transactions online at the 127th Canton Fair is an excellent example of China’s technological innovation.

Regarded as “A Bond of Friendship, A Bridge for Trade”, Canton Fair has made enormous contributions to the economic exchanges and trade cooperation between China and other countries and the growth of an open world economy.
The Canton Fair is held biannually in Guangzhou every spring and fall. Established in 1957, the fair is now a comprehensive exhibition with the longest history, highest level, largest scale and largest number of products as well as the broadest distribution of buyer origins and the highest business turnover in China.