With the launch of its most recent campaign, “Stronger Inside,” Bata India has introduced the new Power Energy Collection. This performance footwear line, supported by worldwide technology, includes the cutting-edge Power XO Rise technology, which offers the most responsive midsole to date with a 25% boost in energy rebound.
In highlighting the changing significance of sneakers in contemporary culture, Deepika Deepti, Head of Marketing at Bata India, said, “Sneakers have transcended their functional roots to become an essential blend of style, comfort, and performance.” This progress is embodied in our Power Energy line, which offers the finest of all three components.” In addition to this introduction, Bata India is relaunching the EasySlide line, which redefines comfort and style by enabling consumers to put on and take off shoes without using their hands.
Thousands of multi-brand stores, a robust omnichannel presence, and over 2,150 stores in a variety of formats make up Bata India’s vast retail network. With yearly sales of about 50 million pairs of shoes, the firm maintains its position as a market leader in Indian market.
