Calvin Klein has partnered up with Kith on an underwear collaboration for its 2020 campaign. This marks the first time another brand logo will be on the same waistband as Calvin Klein.
The campaign is pointed by Gigi Hadid and is inspired by Calvin Klein’s 1990s aesthetic, according to Kith.
There are two categories of the underwear: Classic and Seasonal. The Classic style blends both colour palettes of the brands, with Kith’s monogram pattern and a special co-branded waistband.
The womenswear collection offers a women’s bralette and thong in the colours: black, cinder, light heather grey, shark, white. Menswear collection includes a boxer brief in non-monogram vibrant colours such as black, crimson, dark navy, scarab and ultramarine.
The Seasonal range introduces new colourways, patterns and women’s silhouettes, which are available in lightweight mesh fabric. It includes an asymmetrical strap bralette, a double-banded bralette, two racerback bralettes with matching thongs.
The collection releases September 12 at Kith shops and 11am on Kith.com, and it will be available to purchase at Kith’s flagship stores.