The board of directors of Calida has appointed Timo Schmidt-Eisenhart as CEO of the company. Calida is a globally active apparel group with its head office in Switzerland. It consists of the brands Calida and Aubade in the lingerie segment, Millet, and Lafuma in the alpine sports and outdoor segment as well as the outdoor furniture brand, Lafuma Mobilier.

Eisenhart will succeed Reiner Pichler in the first half of 2021, who will continue to run the Group until his replacement arrives, as already communicated earlier, the company said in a press release.

“I am delighted to welcome Timo Schmidt-Eisenhart as the future CEO of Calida. Born in Switzerland and with an impressive international leadership career in the apparel industry as well as in digital transformation, Timo Schmidt-Eisenhart is the ideal match to lead the Calida into the future,” Hans-Kristian Hoejsgaard, chairman of the board of directors said.

Schmidt-Eisenhart knows the clothing industry extensively from long experience. He held various management positions at VF corporation for thirteen years, most recently as President of Napapijri and VF EMEA digital platform. Schmidt-Eisenhart joined the American company in 2007 to work for The North Face brand. In 2012, he assumed the role of vice president and general manager of the Timberland brand. Prior to joining VF corporation, Schmidt-Eisenhart had worked for Nike in various product and trade functions.

“I am very happy to take on this exciting task and am convinced that the strong brand portfolio of the Calida will create added value for our consumers as well as for our shareholders,” Schmidt-Eisenhart.