Five years ago, when Sethi and Ahmed were in school, they didn’t understand why no one was doing this, knowing how many people get rid of clothes daily. They took it upon themselves to help the fashion industry using science. It is still in the early stages, only officially getting off the ground in a downtown Los Angeles warehouse in 2019, but the possibilities are endless.
Science motivated Sethi and Ahmed to improve the fashion business. Sethi’s formal name is Sethi Sethi “Sustainability is no longer simply a trendy buzzword. It is critical for not only us, but also for brands, retailers, manufacturers, and everyone else in the garment supply chain.”