Business & Policy

Welspun Is Keen On Keeping Kids At Shore Via Pact With Disney

Published: March 15, 2023
Author: DIGITAL MEDIA EXECUTIVE

According to Welspun’s Chief Executive Officer and Joint Managing Director Dipali Goenka, the company is using its licencing agreement with The Walt Disney Corporation to capitalise on prospects in the kids market. The business, which in January struck a brand licencing deal with Walt Disney for this year’s European and UK markets, also notices a rise in shelf space.

The business, which in January signed a brand licencing arrangement with Walt Disney for the European and UK markets this year, also notices that licenced brands are given more shelf space than its own labels. People won’t give in to their children’s requests if there is a recession or slowdown, according to this statement. The children have great opportunities. Whether there is a peak in demand or a downturn in demand.

People won’t give in to the demands of their children during a recession or downturn. The children have great opportunities. The demand never decreases, regardless of whether there is a downturn or a peak, Goenka told PTI. Welspun was granted permission by the licence agreement to create, develop, produce, and market a full line of home textile items using Disney’s trademarks and characters from the Disney, Pixar, Marvel, and Lucas brands.

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