Business & Policy | Finance & Economy

The Yarn Bazaar expands its executive team to guide the business on a solid growth trajectory

Published: March 10, 2023
  • Jeetesh Kumar named VP Operations, Dheeraj Girase appointed Head of Demand, and Sayantani Panja joined as AVP of Supply Chain Finance
  • Strengthened leadership team will focus on driving robust growth of the platform and achievement of key business goals

Mumbai, 10 March 2023: The Yarn Bazaar, an online B2B marketplace creating a favourable and efficient ecosystem for yarn buyers and sellers, has announced the appointment of three new executives to its leadership team. Jeetesh Kumar has been appointed as the Vice President of Operations, Dheeraj Girase as the Head of Demand, and Sayantani Panja as the Associate Vice President of Supply Chain Finance. These strategic hires will play a crucial role in achieving the company’s financial and business goals by leveraging their combined experience of nearly three decades in the corporate and start-up world.

Pratik Gadia, Founder & CEO, The Yarn Bazaar, commented on the new appointments and said, “We are thrilled to welcome Jeetesh, Dheeraj, and Sayantani to The Yarn Bazaar family. Their combined experience of operations, finance, and technology-driven startups will help us further strengthen our position as a leading player in the textile industry. With their valuable contributions, we are confident in our ability to drive growth, build a stronger and healthier ecosystem for all stakeholders, and bring more innovations to the market.”

Jeetesh Kumar brings with him a wealth of experience in e-commerce and online marketplaces, spanning over 11 years. He has a proven track record of managing P&L, building profitable categories, and leading operations teams. With his passion for entrepreneurship and start-ups, Jeetesh is dedicated to improving verticals, such as supply chain, and building successful businesses. Jeteesh has gained expertise in logistics, supply chain, e-commerce, and shared mobility through leadership positions at Snapdeal, Dunzo and Rapido, where he was responsible for revenue and profit growth, cross-functional team leadership, and strategic planning. At The Yarn Bazaar, Jeetesh will be responsible for overseeing four key teams – demand, supply, supply chain, & Supply chain finance, and will leverage his analytical skills and experience to develop effective strategies for the company’s growth.

“I am excited to work with The Yarn Bazaar team to develop and execute effective strategies that will lead to our success. I believe that with the right approach and a focus on innovation, we can successfully position The Yarn Bazaar as a leader in the textile industry and create long-term value for our stakeholders. My ultimate goal at The Yarn Bazaar is to transform the company into a profitable billion-dollar revenue company.,” said Jeetesh.  

Dheeraj Girase is an experienced Business Leader with a proven track record in Sales and Business Development in the B2C and B2B e-commerce segments. With over 12 years of experience, including stints at Bosch, Hero MotoCorp and Moglix, he is skilled in handling the P&L with end-to-end responsibility of Sales, account management, Sales planning and team management. Dheeraj’s primary goals at The Yarn Bazaar are to increase sales and demand by acquiring new customers, building and growing the existing team, and expanding the business domestically and internationally with existing and new fashion and retail brands. His expertise in target achievement and P&L management make him well-suited for the task at hand.

Commenting on his new position, Dheeraj said, “I am absolutely thrilled to be a part of The Yarn Bazaar team and to take on the role of Head of Demand. The company’s commitment to quality and innovation aligns perfectly with my passion for driving business growth. I am excited to leverage my experience and skills to increase sales and demand, expand the customer base, and build a dynamic team. I am confident that we will achieve great success together and I cannot wait to embark on this journey.”  

Sayantani Panja has over 8 years of combined experience in Consumer Fintech and Channel Finance. She began her career with Loan Frame where she handled the Southern zone operations, and built a successful co-lending book for PSL and Non-PSL sectors at Dhanvarsha. She initiated the consumer finance business at Capital Float and streamlined end-to-end processes related to credit and operations. She is a PhD scholar in Financial Inclusion from Christ University, and is actively pursuing the same. Sayantani has expertise in business development, strategic alliances, credit, operations, leadership, team building, product and program management, and stakeholder management. At The Yarn Bazaar, her primary focus will be to develop a robust portfolio providing buyers with easy access to credit and assisting suppliers with improved transactions, ensuring a healthy ecosystem for all stakeholders

“I’m excited to join The Yarn Bazaar family and work towards building a strong financial ecosystem that benefits all stakeholders. My experience in consumer fintech and channel finance, coupled with my passion for technology-driven startups, will help me create innovative solutions for buyers and suppliers alike,” commented Sayantani. 


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