Pampers, the world’s leading baby care brand under Procter & Gamble, is revolutionizing the way parents choose diapers for their little ones. In their latest campaign film, titled #DekhKeHiMaanenge, Pampers takes parents on an exclusive journey inside its state-of-the-art diaper manufacturing factory in Mandideep, Bhopal.
The film features popular actor Nakuul Mehta, accompanied by his wife and vocalist Jankee Parekh Mehta, alongside renowned parent influencers Ambica Agarwal and Shivani Kapila Tyagi. The group ventures into the factory to witness Pampers’ commitment to transparency, safety, and innovation.
With an aim to clear the confusion surrounding diaper choices, Pampers showcases over 100 safety, hygiene, and quality checks carried out during the manufacturing process. The film highlights Pampers’ zero human touch operation, ensuring that the first person to touch the diaper is actually the parent.
Not only does the film provide a behind-the-scenes glimpse into the rigorous manufacturing process, but it also emphasizes the exceptional performance of Pampers All Round Protection Pants. These diapers offer up to 100% leakage lock, up to 12 hours of long-lasting absorption, and ultimate protection against rashes.
Actor Nakuul Mehta and Vocalist Jankee Parekh expressed their appreciation for the campaign, calling it an eye-opener. “Visiting the Pampers manufacturing facility and witnessing the stringent safety and quality checks has reassured us. Pampers truly prioritizes the well-being of babies, and after seeing it all, we are confident in saying, ‘Dekh Ke Maanliya.'”
Chetna Soni, Vice President and category Leader of Babycare at Procter & Gamble India stated, “Our new #DekhKeHiMaanenge campaign reinforces Pampers’ legacy as the gold standard in baby care, anchored in innovation, safety, and trust. Through this campaign, we have surpassed the standards of transparency, further strengthening the implicit trust parents have in us.”
Pampers’ latest campaign film comes as a resounding endorsement of its relentless dedication to providing the best for babies, setting a new benchmark for the baby care industry worldwide.
