“Perhaps one of the first signs of the unrestrained and unfettered expansion of consumerism was the legendary Black Friday of 1929.” “However, Black Friday has evolved into a worldwide obsessive consumption event almost a century later.” Ettore Pellegrini, marketing and sales manager at Asahi Kasei Fibers Italy, offers his thoughts. With the goal of preserving and regenerating the Mediterranean Sea through ocean education programmes, UNESCO’s Intergovernmental Oceanographic Commission (IOC) introduces Blue Friday, the sea-friendly alternative to Black Friday.
BembergTM by Asahi Kasei, a pioneer in the design and manufacture of high-tech yarns with sustainable DNA, participates in Blue Friday, a two-day conference featuring panels on entrepreneurship, fashion, and blue finance, as well as cultural events held at Palazzo Zorzi in Venice on November 25 and 26. “We think it’s the ideal atmosphere to promote great fashion, in which we have always invested, which clearly does not coincide with the attitude of excessive materialism epitomised by Black Friday,” the statement continued.
Blue Friday will feature the presentation of real solutions to the problems threatening the health of the ocean while also promoting critical and mindful consumption.
In this illustrious setting, BembergTM is proud to announce that it has been awarded the OK biodegradable marine certification by TÜV Austria, which ensures the biodegradability of its goods even in the marine environment. The new certification is an actual answer to the issue of microplastics in water after it confirmed complete biodegradability in soil without the release of any hazardous residue.
Ettore Pellegrini says, “Since 1931, BembergTM by Asahi Kasei has been committed to responsible innovation and strongly believes that fashion should be beautiful, innovative, and at the same time aware of its impact and take action to lessen it. We have begun a new chapter in our environmental journey with Blue Friday. In fact, the fibre has a circular economic footprint because it was produced using cotton linters in a closed-loop method. Bemberg’s transparent and traceable approach also guarantees recognised sustainability credentials.”
