ASOS, Celonis Partner to Boost Supply Chain Efficiency

India, June 26, 2025 – Celonis, a global leader in Process Mining, has announced a deepened partnership with ASOS, the international online fashion giant, aimed at enhancing supply chain efficiency. By leveraging the Celonis Process Intelligence platform, ASOS is enabling comprehensive supply chain visibility, accountability, and transparency—ultimately reducing process inconsistencies, increasing delivery speed, and improving the end-customer experience.

“ASOS is a prime example of how leading retailers can use Process Intelligence to transform their operations,” said Rupal Karia, General Manager for UKI and MEA at Celonis. “With Celonis, ASOS gets unprecedented visibility into its end-to-end supply chain and can identify and act upon opportunities for improvement in real-time. Together, we’re unlocking the full potential of ASOS’ supply chain to deliver faster, smarter, and more efficient operations at scale.”

Improving Supply Chain Dynamics and Accelerating Delivery
In a fast-paced retail environment, ASOS utilizes Celonis' object-centric process mining (OCPM) to unify operations from procurement through to customer delivery. This integration bridges the product, logistics, and returns departments, giving ASOS real-time, actionable supply chain insights that improve order accuracy and fulfillment speed.

“With Celonis, we’ve connected our entire supply chain—from intake and inbound to outbound and returns—enabling teams to break down silos, streamline processes, cut costs, and deliver the latest trends to customers faster,” said Laurence Moore, Head of Strategic Projects, Supply Chain at ASOS.

Key Areas of Impact:

• End-to-End Supply Chain Optimization:
  Celonis enables ASOS to track its inbound logistics in detail, monitoring thousands of SKUs and containers from order placement to warehouse storage. This full visibility enhances process collaboration and reveals bottlenecks.
• Returns & Carrier Monitoring:
  ASOS uses Celonis to evaluate third-party carrier performance and adherence to service levels. These insights help optimize return processes and strengthen customer trust while reducing costs.
• Operational Efficiency and Customer Satisfaction:
  Celonis provides upstream and downstream insights on product performance and pricing, allowing ASOS' merchandising teams to fine-tune vendor relations and price decisions. Furthermore, by alerting customers of potential delays ahead of time, ASOS reduces support call volume and improves satisfaction.

Future Outlook
Looking ahead, ASOS intends to scale Celonis across more areas such as Purchase-to-Pay, IT Service Management, Warehouse Management, and Order Management. This broader application of real-time process intelligence will further support the company’s digital transformation and continued focus on operational excellence and customer service.