As the holiday approaches, families get ready for fun and exciting parties, and businesses also have a chance to get closer to their old customers.
One of the best methods to revive this commercial bond is to appreciate the year’s collaborations by sending out Thanksgiving cards.
While some may believe sending these cards is simply a part of tradition, there are strategic reasons why certain times are best for getting your Thanksgiving cards into your clients’ hands. Nevertheless, it is highly important that cards be dispatched at the appropriate time and that they hold real meaning for the festive season.
Cards delivered ahead of time are misplaced, while late entries feel like an afterthought amidst the holiday chaos. The best timing? Aim to have Thanksgiving cards arrive earlier enough in mid-November.
This article lists six tips for sending thanksgiving cards to clients.
- Timely Thanksgiving With Quality Cards
One of the best times to send Thanksgiving cards for business is the week or two leading up to the holiday.
Sending cards too early risks them getting lost in the mail or forgotten about by the time Thanksgiving rolls around. However, mailing them too close to the holiday runs the risk of cards not arriving on time.
Those last-minute mailings can be an afterthought instead of a sincere gesture. Aim to have Thanksgiving cards in clients’ hands around the second or third week of November. Sending them by the middle of the month allows enough time for delivery before festive preparations begin but ensures the good wishes are still timely and top of mind.
Also, the cards should be of high quality as a reminder of the worth your clients are to your business. Settle for the vendors who produce the best thanksgiving cards for business.
- Quality Time with Clients
Another advantage to sending Thanksgiving cards for clients two weeks before the big day is that it gives you quality time to connect. Thoughts may have already shifted past Thanksgiving in a card received too far in advance. Arriving too late means well wishes get lost amidst the hustle of cooking, hosting, and travel plans.
Mid-November’s moderate lead time fits within the period of anticipation before Thanksgiving and reflection afterward. Use the lag before the holiday to engage clients by sharing what you are thankful for in your business relationships. Reminisce on past work together and collaboration over the year.
A meaningful note shows them you value the personal aspect of your professional bonds, not just the transactional.
- A Thoughtful Touch
While mass-produced cards seem cheaper and easier on time-crunched schedules, nothing compares to the meaningful impact of carefully customized details and attention to preferences.
Consider your clients’ varied celebrations, values, locations, and personalities for clues on how to craft cards most aligned with who they are. Holiday-agnostic messages respect diverse traditions, whereas personal notes mentioning hopes for a relaxing holiday speak louder than generic season cards ever could.
- Spreading Holiday Cheer
Beyond expressing thankfulness right before Thanksgiving, consider circulating well wishes throughout November as the first major holiday kicking off season celebrations. Sending additional cards for various occasions spreads goodwill and keeps your business top of mind across the month.
Some options include Thanksgiving cards, as previously mentioned, and autumn-themed notes for Halloween or simple “Happy Holidays” greetings if you serve a diverse clientele with differing traditions.
Stagger mailings throughout late October and early November instead of a single batch. This helps sustain positive feelings towards your clients across several weeks versus one brief moment. Continued correspondence reinforces the sense that clients are integral to your workplace community, even from afar.
- Good Tidings and Gratitude
As the saying goes, it’s better to give than receive. Focus the message of your Thanksgiving cards on expressing appreciation for clients rather than promoting your own business. Highlight specific ways clients have contributed to mutual success over the year or how their patronage makes a difference.
Share seasonal well wishes and what aspects of the holiday you are personally grateful for such as family, friends and good health. Keep wording generalized to include clients of varying religious beliefs.
Avoid overt sales pitches or advertisements, which violate the gracious spirit of the season. Thankfulness, goodwill and gratitude should take center stage in holiday-themed correspondences to clients instead of commercial plugs.
- Memories to Cherish
The most important thing in the end is how well you deliver your thoughtful message on Thanksgiving cards. Although material things like good design and added extras are all good, the personal touch will last long.
Include family pictures that show what you’re grateful for in the year or tell some hilarious stories about your previous collaborations. Customized thank you cards express clients’ importance and help cement your business as integral to their professional community and life.
By timely sending of the cards with care and sincerity, it promotes memories clients will cherish for Thanksgivings to come.
Conclusion
Sending Thanksgiving cards for business and remaining consistently thoughtful throughout the year create positive impacts that endure long after holidays conclude. While the demands of business leave little breathing room, taking time to personally thank valued clients proves a worthy investment.
The genuine connections strengthened through consistent gratitude will serve your success in kind.
Most of all, the joy that radiates outward from thoughtfully spreading holiday cheer comes back amplified. So, it’s wise during Thanksgiving season, make sure to spread those infectious good tidings far and wide.
