Brrr°®, a pioneer in cooling yarn, has closed a $6.3 million round of funding, which includes a strategic investment from renowned designer David Chu.
Through his business, DC Designs International, Chu will join the brrr° Board of Directors and work with brrr° to design fabrics and assist sales to international manufacturing partners.
The Series B round of fundraising for Atlanta-based brrr°, which was established in 2014 by former SPANX executive Mary-Cathryn Kolb, contains convertible notes from prior capitalizations. The money will be used by brrr° to fund its international expansion, sales, marketing, and research and development of cutting-edge cooling textile technology.
Kolb expressed his excitement about the partnership and the addition of David’s visionary knowledge and international connections to the brrr° family. “Brrr° and DC Designs International can work together toBrrr°’s proprietary technology blends natural cooling minerals, active wicking, and rapid drying to rapidly and constantly take heat and moisture away from the skin. Performance cooling fabrics that are both functional and beautiful.
Brrr° has three main product categories:
- Triple Chill Effect: Brrr
- Pro with improved micro minerals, brrr
- Recycling for environmental sustainability
- Products made of polyester, nylon, cotton, wool, and various natural or synthetic mixtures are available in yarns and woven or knitted fabrics. In addition to providing a library of hundreds of fabrics, brrr° collaborates with brands and mill partners to develop custom blends that precisely match their requirements.
Every Brrr° fabric is independently evaluated by internationally renowned third-party labs, and it has been demonstrated to outperform other cooling materials. brands. The cooling effect lasts for the duration of the garment and won’t fade or wash away because brrr° technology is integrated into the yarn’s structure.
“We are proud to work alongside a trusted leader in cooling textiles to develop new fabrics with superior performance and elegant design,” said Chu, who launched Nautica in the 1980s and sold it before launching DC Design International in the 2000s. Additionally, he serves as Georg Jensen’s Chairman and Chief Creative Officer.
