India-wide Release, March 25, 2021: Starting 2021 on a blockbuster note, Actor-Singer-Entrepreneur Shraddha Kapoor has come on board as brand ambassador to actively endorse Jaipur-based premium home furnishings brand – Bella Casa. This move marks Kapoor as the latest Bollywood celebrity to champion Bella Casa’s success and partner with the native and highly popular, homegrown furnishings brand that is making waves globally.
As part of this unique and progressive partnership, Shraddha Kapoor will co-create and endorse Bella Casa’s new collection ‘Shades of Shraddha’ across all Indian markets. This mutually beneficial alliance will also entitle the actor to a part of the company’s equity, and ensure a deeper involvement for both brands’ growth.
Kapoor shares Bella Casa’s design sensibilities and quality promise, recognizing it as a powerful and ambitious challenger premium brand that duly fulfills the most important need of people today – sound sleep.
Elated to associate with a brand that is backed by resources and years of pioneered experience of the founders of the company, the Bollywood star mentions that she is looking forward to being a part of the unfolding story.
“To support the growth of the country, we must advance more opportunities towards the development of worthwhile homegrown brands such as Bella Casa. I share the brand’s core beliefs and am proud to back an honorable brand that is steeped in such history. Bella Casa may have had humble beginnings, but their commitment and hard work has made them one of the best home fashion challenger brands in India,” feels Shraddha Kapoor. “Their quality and designs wooed me, and I am keen to co-develop a new line with them for Indian and International markets.”
In today’s times of cash guzzling startups, Bella Casa is truly a #vocalforlocal story. Having begun its journey as a bootstrapped start-up in the consumer brand space, Bella Casa Fashion & Retail Ltd. (BCFRL) has worked hard to become one of India’s largest manufacturers and distributors of chic home textile products. As a challenger brand to some of India Inc’s biggest – it has grown consistently to attain a leadership position in its category, whilst always remaining profitable.
Over the years, the company has made remarkable contributions to India’s home furnishings industry, pioneering it with a sense of unique and unparalleled style. Through its wide range of bedsheets and prints that cater to diverse moods and occasions, it has transformed the outlook of Indian consumers, paving the way for designer décor across all categories and wallet sizes.
A gold medalist in Master of Fashion Management from NIFT, New Delhi, Bella Casa’s CEO, Saurav Gupta was instrumental in signing up Shraddha as investor and brand ambassador. He further adds, “Bella Casa envisions becoming one of the most admired and successful fashion companies in India. We are very pleased to associate with Shraddha Kapoor and trust that this investment will catalyze our process of expanding to different parts of the country as well as introduce newer product lines. We look forward to a long-standing alliance with her and strongly believe that it will substantiate the brand philosophy we have.”
According to a TechSci Research report, the home furnishing market in India projected to cross INR 40,000 crore by 2020, with a Y-o-Y growth of around 9.5%. This opportunity is monumental for Bella Casa, as the Jaipur based company already caters to a massive market, having become a household name with its superior quality products, including bed sheets, quilts, and dohars in the bed linen category under ‘Bella Casa – Home Furnishings; and many others in its apparel category.
With a strong workforce of 2500 employees, the company boasts of an annual production capacity of over 12 million pieces, making it one of the largest manufacturing units in its category within India. The indigenous brand is strongly focused on building innovative designs, following best manufacturing practices, and steadily enhancing distribution to every nook and corner of the country. It has built a network of 80 authorized dealers/wholesalers and reaches out to around 3000 retailers across the country, also sharing a robust online presence through its platform (www.bellacasa.in) & e-commerce players Flipkart, Amazon, & Ajio.