Bluesign, solutions provider for sustainable textiles, has participated in Amazon’s Climate Pledge Friendly, a programme to help customers discover and shop for sustainable products. Customers will now see Climate Pledge Friendly label when searching for 25,000 products to signify that products have one or more of 19 different sustainability certifications.

Amazon evaluated hundreds of external sustainability certifications and chose organisations that certify products that have demonstrated environmentally-related sustainability benefits. Bluesign is proud to be one of the third-party entities certifying Climate Pledge Friendly products.

“We are thrilled to partner with Amazon as a verifying entity for Climate Pledge Friendly, ultimately making it easier for customers to discover and shop more sustainable products,” Jill Dumain, CEO of bluesign technologies, said in a press release. “Amazon’s high bar for choosing certifying bodies align with Bluesign’s commitment to rigorous and transparent verification of safe consumer products. Amazon’s new programme will encourage brands and manufacturers to manufacture and source more sustainably, become verified, and grow their product selection. This cooperation solidifies Bluesign’s reputation as a leading global verification organisation. When consumers shop for more sustainable products on Amazon, they can now benefit from the bluesign product verification, which focuses on chemical safety for consumers and workers, as well as on environmental impact reduction.”

Bluesign’s participation in Amazon’s Climate Pledge Friendly is a huge step forward in helping retailers differentiate brands and products which create a cleaner, more sustainable future for people and planet.

The selection for Climate Pledge Friendly includes grocery, household, fashion, beauty and personal electronics products, as well as other items from a range of categories from brands such as Burt’s Bees Baby, Honest Company, Seventh Generation and HP among others.