- Birla Cellulose achieves Number One ranking in Canopy’s Hot Button Report 2024
- Birla Cellulose continues to demonstrate and strengthen its leadership position in responsible wood sourcing by getting the highest rating of ‘Dark Green Shirt’ for the fifth consecutive year
Fashion companies and retailers can now independently evaluate Man-Made Cellulosic Fibers (MMCF) suppliers for their forest fiber sourcing thanks to Canopy’s annual Hot Button Report, a non-profit organization with an environmental focus.
Business Director Birla Cellulose and Managing Director Mr. H.K. Agarwal of Grasim Industries Ltd. commented on the ranking, saying, “Birla Cellulose is proud to be leading the collaborative effort for scaling up Next Gen solutions.” This esteemed award demonstrates Birla Cellulose’s steadfast commitment to improving forest protection, sustainable wood procurement methods, and value chain transparency.
In order to create Next Gen Solutions, Birla Cellulose keeps spending money on research and development. It also carries out lab and pilot-scale tests using a range of feedstocks. To lessen its impact on forests, the corporation will create and greatly expand the use of Next Gen Solutions.
Nicole Rycroft, Executive Director of Canopy, expressed her heartfelt congratulations to Aditya Birla Group for once again taking the top rank in the company’s 2024 Hot Button Report. “We are inspired by their steady progress in bringing Next Gen fibers to market at scale and applaud their diligent efforts to eliminate Ancient and Endangered Forests from the MMCF supply chain. We anticipate that they will continue to spearhead the industry’s shift to Next Gen, low-carbon production in 2025.
About Canopy’s Hot Button Report:
Canopy’s Hot Button Report is the go-to resource for brands and retailers in the fashion industry when it comes to ensuring that they are sourcing from MMCF producers who are eliminating the risks related to biodiversity loss and deforestation in their supply chain. The importance of environmentally friendly business practices in the textile industry has indeed gained a significant amount of traction as more than 550 global brands are looking to source from ‘green shirt’ producers. The brands in question have combined annual revenues of over US $1 trillion, so this commitment from the brands can be viewed as a huge step in the right direction. The ranking of ‘dark green shirt producer’ is one that has gained an impressive amount of popularity amongst brands and signifies the highest level of implementation of Canopy Style requirements for Ancient and Endangered Forest conservation, transparency, Traceability and next-generation solutions.
Birla Cellulose, the Cellulosic Fibres business of the Aditya Birla Group, is a leading sustainability-focused Man-Made Cellulosic Fibres (MMCF) producer.
