BIRKENSTOCK India launches yet another premium store that is owned solely by the brand, bolstering its presence in the South of India

 30th June 2022: BIRKENSTOCK, the global German lifestyle brand with a long-standing heritage for iconic footwear is expanding its retail presence across the country with its second store in Bengaluru by opening in the prestigious Orion Mall.

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BIRKENSTOCK has a consistent plan of expanding the brand’s retail presence across India and Orion Mall opening will be the 2nd store to be owned & operated by the brand in India. Recent openings in the South of India have included Jubilee Hills, Hyderabad, Lulu Mall, Kochi and Express Avenue Mall, Chennai.

The second Bengaluru store will house collections offering both – core classics and the seasonal collections. The store will feature timeless classics, such as Arizona, Gizeh or Madrid, along with the new collection and an abundance of other styles in trendy materials and colours which are available in all sizes for adults and kids, ensuring it is a favourite premium lifestyle footwear destination for the entire family.

“Birkenstock is proud of our growing presence in the Indian market and are glad to introduce yet another store in the South of India. Our brand has seen a phenomenal growth in the past year, hence excited to bring to life our plans and achieve new milestones with the brand’s expansion across India” says Jens Hattab Regional Managing Director Middle East Africa India at BIRKENSTOCK.

Birkenstock India is elated to announce the opening of our newest store in the South of India and the second one in Bengaluru. Having expanded our presence across various states, Birkenstock India is excited to tap further into the Indian market. Having received a great response with our recent openings; we look to enhance and curate an experience that takes the brand BIRKENSTOCK forward across India”, says Vinay Bansal, Managing Director, Birkenstock India

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The 2nd BIRKENSTOCK store in Bengaluru, located on the ground floor in Orion Mall was long awaited by brand loyalists of the region and the expansion comes as a testimony to the surging demand of our loyal and new customers across India with further openings planned later in the year.

Being the inventor of the iconic and instantly recognizable sandals and anatomically footbed, BIRKENSTOCK’s history can be traced as far back as 1774. The brand is popularly known around the globe for its exceptional comfort, high functionality and for being ever-so fashionably versatile.