Apparel, Fashion & Retail | News & Insights

Bemberg™ shows up at the 100th edition of Pitti Uomo with Istituto Secoli “LA FORMA” fashion film

Published: June 22, 2021
Author: Manali bhanushali

LA FORMA”, a fashion film led by talented students from Istituto Secoli supported by exceptional companies such as Bemberg™ by Asahi Kasei who confirms once more its commitment toward education and valuable long-lasting relationship with Istituto Secoli.

From June 30th until July 2nd 2021, Pitti Uomo returns physical and Bemberg™ shows up with 6 menswear outfits belonging to the cutting-edge collections created by young talents of Istituto Secoli.
100% Bemberg™ fabrics, produced by Tessitura Grisotto, has been used in printed version for the creation of these 6 looks comprising of shirts, padded outerwear, and quilted parts. Bemberg™ is a fiber that comes from the smart and technologically advanced transformation of cotton linter materials and converted through a traceable and transparent process. Its uniqueness comes from its exceptional qualitative characteristics such as the magnificent touch – which is soft and smooth as silk, like a second skin – brilliance and radiance. Bemberg™ also has antistatic and breathable performances and the fiber is biodegradable and compostable too.

Collaboration with fashion institute, such as Istituto Secoli, for Bemberg™ it is very important, especially in the name of the close and interconnected relationship between education and the world of Industry.  A support that is also important and continuous for Asahi Kasei as part of an intense commitment toward new generations.

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