Pratteln, Switzerland, 20 June 2022 – Archroma, a global leader in specialty chemicals towards sustainable solutions, launches Smartrepel® Hydro SR liq, a new PFC-free* technology for the repellence of water-based stains.

The new innovation will be presented at the Techtextil exhibition starting on June 21, 2022 in Frankfurt, Germany, and will be the highlight of a panel discussion scheduled at the booth (see details below).

The innovation has been developed in line with the principles of “The Archroma Way to a Sustainable World: Safe, efficient, enhanced, it’s our nature”.

Smartrepel® Hydro SR liq is the latest addition to a range of micro-encapsulated, highly biodegradable, non-PFC based technology offering exceptional, durable water repellency to all cotton and synthetic fibers, and their blends.

The new Smartrepel® Hydro SR liq has been specifically developed for soil repellent finishes aiming to offer industry-leading protection against water-based stains such as coffee, red wine and ketchup, in applications such as home textiles, table clothes upholstery, car seats and interior textiles.

The new grade offers the signature Smartrepel® high performance standard: a perfect symbiosis of water protection, soil repellence, breathability and durability – with the soft hand-feel that is sought after by consumers.

The Smartrepel® product range supports the increasing adoption of eco-advanced materials and production processes by textile producers and brand owners adhering to standards such as ZDHC, bluesign and Oeko-tex.

Smartrepel® Hydro SR liq at the core of the new SAFE SEATS NextGen system, which will be also launched at Techtextil.

Roland Borufka, Head of Competence Center Repellents at Archroma, comments: “Archroma creates innovations that help make end-articles that are safe, efficient and enhanced. We are therefore very proud of the new addition to our Smartrepel® series. With this, we bring a durable repellence solution for water-based stains, one that is not only PFC free* but is also showing industry-leading performance. Because it’s our nature”.