Apsom Infotex is the new distributor partner of instant Thread Coloring Unit (ITCU) technology with Swedish innovator Coloreel. Live demo of instant Thread Coloring Unit (ITCU) technology along with samples will be displayed at the Garment technology expo – GTE between 27th to 30th May 2022 at Delhi.

Coloreel is a Swedish textile innovation brand with a groundbreaking technology for embroidery that enables high-quality coloring of textile thread on demand, and will help client unlock a world of Creative potential. By instantly coloring the thread on-demand, it enables unique & more creative designs and vastly improves overall production efficiency.

 It can be mounted on all modern embroidery machines and brands
 Easily create embroideries with unique texture and effects
 A more sustainable embroidery technology.

Coloreel products have been rigorously tested for quality assurance and validated to comply with textile industry standards for embroidery production. Coloreel embroideries are washable at 60°/95°/dry  cleaning with good fastness and low rubbing properties. They are also resistant to UV light, artificial light and perspiration.

Coloreel’s instant thread coloring technology sets your creativity free and allows you to create unique embroideries with thousands of colors all CMYK, PMS and Pantone compatible. With Coloreel you have tons of possibilities to create unique, multi-colored and high-quality logos.

Coloreel also allows you to create designs with exclusive special effects such as vivid multi-point gradients, noise, and stripes never seen before.

With Coloreel Technology one can embroider on any material or type of product like: Caps, shoes, bags, workwear, jeans, jackets, shirts etc.

Mr. Anirudh Dadu- Business Devlopment Manager, Apsom Infotex Ltd. 

“It‘s the India‘s first instant Thread Coloring Unit technology that will make embroidery process more efficient with the ground breaking technology by Coloreel. We are very happy to have the opportunity to distribute Coloreel in India being amongst the world’s biggest Apparel and Textile producing markets.”

On the association with Apsom Infotex, Mr. Sven Öquist, VP Sales From Coloreel Group said:

“We are very excited to finally be able to enter the Indian market. We have since long had great interest from decoration manufacturers on the Indian market but covid has been delaying our market entry. Our new partnership with Apsom provides us with great reach into the Indian embroidery and digital print market and we are looking forward to many more orders to come.”