Apparel, Fashion & Retail | News & Insights

WITH TRUCK ART, AKS CLOTHINGS MAKES RESORT WEAR FAST FASHION

Published: September 7, 2022
Author: DIGITAL MEDIA EXECUTIVE

New Delhi: The enticing blend of fashion and exquisite style, AKS Clothings, one of India’s leading fashion apparel brand, unveiled its resort wear collection, ‘Horn Ok Please,’ which is an amalgamation of multi-coloured flower patterns, classical motifs, calligraphy and quirky slogans, inspired by Truck Art.

Truck art is the folk art of India, popular for decorating heavy vehicles, often trucks, and provides a home away from home kind of feelings for its drivers. This eccentric yet uncany art form depicts the artists’ ambitions, interests, and imaginations in an amazingly explicit manner. Moreover, the art and its popular captions wittingly reflect the emotions, love, and care of truck drivers for their vehicles.

 

Horn Ok Please, which is inherent with candy-coloured murals, South Asian traditional floral and bird motifs drenched in hues of tangerine, canary, plum and watermelon. It’s a one-stop shop for all silhouettes, from sarees to kaftans, shift dresses to Anarkali, crisp pant suits to Salwar Kurtas, crop tops and balloon pants to maxi dresses.

 

The entire collection is made up of comfy fabrics like satin, silk and georgette and muslin, with a splash of vibrant colours. Each outfit is thoughtfully planned and created to deliver a unique blend of great aesthetic truck art and a pleasurable dressing experience.

 

The ‘Horn Ok Please‘ is developed with elegance, style, and comfort that every woman excursionist runs after for to make their resort stay pretty stunning. Peacocks dancing in all of their colourful colours, kaleidoscope window panes, crimson-lipped roses, budding yellow daffodils, and vibrant Kolam patterns with strong typography and amusing phrases all come together in this exquisite collection by AKS Clothing.

The Founder and Creative Head of AKS, Nidhi Yadav, stated of this distinctive fusion clothing line, “The influences of various religious beliefs and civilizations are reflected in truck art. We’ve put all of our efforts into Horn Ok Please collection to produce a unique blend of traditional Truck art and current wardrobe demands. I’m always drawn to the gorgeous artwork on trucks, and I’ve always wanted to create a clothing collection based on them. AKS wishes to promote the spirit and originality of Truck Art and present our customers with one-of-a-kind ensembles that can be worn on a perfect leisure trip. Our Horn Ok Please collection is not only functional and comfortable but also unique and eye-catching.”

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