Avery Dennison, a producer of garment labels, has partnered with Singapore-based Browzwear, a pioneer of 3D digital solutions, to assist minimise waste in the worldwide fashion sector.
According to the business, the cross-industry collaboration will result in new fashion design tools that will decrease material waste, carbon emissions during shipping, and time squandered.
For the first time, Avery Dennison and Browzwear have collaborated to produce a 3D design suite. The programme would allow garment designers to examine branding and material options early in the design process. According to Avery Dennision, the collaboration would help it achieve its environmental aims while also moving fashion design toward greater digitisation.
“Innovation for the clothing industry is always front of mind for Browzwear, and collaborating with a global leader like Avery Dennison that is so enthusiastic about creative and sustainable solutions is a wonderful fit for us,” says Sean Lane, Browzwear’s vice president of partnerships.
“We’re delighted to collaborate to improve the design experience through true-to-life representations, and to eventually continue our objective to decrease material waste and boost time-to-market.”
