Apparel, Fashion & Retail | News & Insights

Trent Expands Samoh’s Presence with New Store in Bengaluru

Published: October 20, 2023
Author: TEXTILE VALUE CHAIN

Bengaluru, October 18, 2023: Samoh, an elevated occasion wear brand by Trent Ltd., has announced the launch of its inaugural store in Bengaluru. Located in the heart of Indira Nagar, this 2000 sq. ft. boutique is a testament to the brand’s commitment to providing fashion connoisseurs with contemporary interpretations of treasured Indian designs and motifs from the Indian hinterland. This exciting milestone comes on the heels of a highly successful debut store in Lucknow, underscoring its plan to expand its footprint nationwide.

On the occasion of the store’s grand opening in Bengaluru, Mr. P Venkatesalu, CEO, Trent Ltd., said, “We are excited to expand our presence and launch our 2nd Samoh store in Bengaluru. Samoh’s collection takes its inspiration from our rich traditions and harmoniously intertwines them with contemporary aesthetics. No doubt that Samoh will imbue our customers’ shopping experiences for life’s special moments.”

Trent’s diverse lifestyle offerings, spanning across concepts, categories, and channels have been witnessing increasing recognition and acceptance. Overtime, Trent aims to build a compelling and forward-looking portfolio of lifestyle brands. With Samoh, the intent is to leverage the platform in the contemporary and modern occasion wear segment

Trent plans to expand Samoh’s footprints to various cities across India, where customers can experience Samoh first-hand through its inclusive assortment for men and women. With its premium fabrics, intricate designs, and commitment to detail, Samoh is set to differentiate and be relevant to customers seeking occasion wear that effortlessly combines style with elegance.

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