NEW YORK – Rental fashion firm Rent the Runway (RTR) has launched a ‘Fast Fashion Free’ campaign to encourage consumers to donate “unwearable” garments.

The company has teamed up with Green Tree Textiles Recycling, which will recycle the stock collected into insulation for new buildings.

Rent the Runway says it planned the campaign’s launch to coincide with the new year as this is a time “when they [consumers] are already reassessing lifestyles on the whole”.