Apparel, Fashion & Retail | News & Insights

The AW 24/25 collection inspired by three women who have marked history and fashion

Published: June 28, 2023

Madame De Pompadour, Luisa Amman and Vivienne Westwood – the FOREVER ICONS celebrated by the company, go around the world and become the protagonists of a “traveling exhibition” that will accompany Iluna between events and fairs

Three strong women, each different from the other, but who have managed to leave their mark on the history and evolution of the female role, and despite living in different eras, have left an indelible mark on society. We are talking about Madame De Pompadour, nicknamed Reinette, the favourite of King Louis XV, Luisa Amman, called Corè by the great poet Gabriele D’Annunzio, and the iconic Vivienne Westwood, Miss Viv. Today, they are the FOREVER ICONS chosen and celebrated by Iluna. And for each woman, a different theme that reflects their strong personalities and allows us to experience their times through their perspective.

The nickname “Reinette” belonged to Madame De Pompadour, the favourite of King Louis XV. She had a significant influence in politics, arts, and fashion, shaping the style of the first half of the 18th century. Beauty and grace are represented in a floral theme, featuring small romantic details that become opulent with the use of lurex and golden cords. The color palette is soft, muted, and

Luisa Amman, born in the late 19th century into a wealthy bourgeois family, married at a young age and became  Marchesa Casati. “Corè” is the endearing nickname given to her by her lover Gabriele D’Annunzio, inspired by Kore, the Queen of the Underworld. She was a patron of the arts, an eccentric and transgressive collector. This theme  celebrates opulence, from peacock feathers to Liberty-style designs in deep colours and warm metallic glimmers. An innovative proposal for the theme is the pleating technique, achieved directly in the weaving process of the Ultralight jacquardtronic laces.

Miss Viv
Vivienne Westwood, an extraordinary protagonist with an intense and irreverent life. Her insights have forever marked fashion and transformed the general standards of dressing. Rock and  rebellious, she drew inspiration from street trends, anticipating avant-garde movements. In the 1990s, she brought back Tartan, mixing it with sensual roses in a maximalism that went against the prevailing trends, featuring vibrant colours. At the beginning of the third millennium, she grasped
the importance of preserving the planet and left us with a motto that is more urgent and relevant than ever: “Buy Less, Choose Well, Make it Last.” Within this theme, there is a new GRS-certified print that saves water, applied to ultra-fine Lurex nets, which are also certified.

Iluna Group, a pioneer in the field of sustainability and advocate for continuous research into low-impact solutions with utmost respect for the planet, has been GRS (Global Recycled Standard) certified since 2018 for its sustainable Green Label product range. This range represents a new responsible approach towards the environment and people, combining innovation, aesthetics, and quality. From the polymer to the ennobled lace, Iluna ensures transparency and complete traceability throughout the production chain, measuring the growth of corporate sustainability through the Higgs Index.

Over the years, the company’s share of sustainable production has steadily increased, from 3% in 2018 to over 50% in 2022. From 2016 till now, the company has produced 7.5 million meters of Green Label laces, using 92,810 kg of recycled and GRS-certified polyamide, resulting in a water savings of 1.5 million litres. Among the latest product innovations are the brand-new customizable GRS-certified Lurex nets with equally certified prints, special embellishments such as printing
and flocking, and materials such as organic cotton, mass-dyed FSC-certified viscose, and the premium recycled elastomer ROICA™ EF from the ROICA™ Eco Smart family.

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