The showcase was held at the iconic Jio World Convention Centre
National, 14th October 2022: Anju Modi’s “Damayanti” collection presented by TENCEL™ fiber brand at Lakmé Fashion Week in partnership with FDCI was a poetic fashion showcase that created nostalgic romance on the ramp. The event took place at the Jio World Convention Centre, India’s largest & foremost venue for marquee exhibitions, conventions, and social events and located in the heart of Mumbai’s business district, Bandra Kurla Complex.
Inspired by the ethereal paintings of top Indian artist Raja Ravi Varma whose muse was Damayanti, Anju’s look for the show reflected the western techniques and styles that were pioneered by the artist as the collection unfolded on the runway. The graceful saris were organic while the hand-crafted silhouettes spoke a design language all of their own.
Anju’s design philosophy has always resonated beautifully to empower the craftsmen of the country and this season too, it balanced perfectly with TENCEL™ lyocell and modal fibers for the new collection. The TENCEL™ fiber brand’s dedication to eco-friendly and impeccable quality products was aligned with Anju Modi’s brand throughout the line presented during this show. The presence of TENCEL™ fibers not only enhances the aesthetics of the collection but is also highly comfortable and breathable for the wearer.
The saris were richly embellished with hand embroidery and draped in various traditional forms. The vibrant hues of the popular 6-yard drape were edged artistically with contrasting shimmering borders that faithfully kept the Raja Ravi Varma inspiration in firm control. The luxurious TENCEL™ lyocell and modal fibres added to the grace and elegance of the collection, as Anju visualised a look that was sheer poetry on the ramp.
Actress Sanjana Sanghi created dramatic, magic on the ramp, when she closed the show, wearing a black/gold draped dhoti, maroon bralette, topped with a black, velvet, embroidered bolero and a royal purple dupatta with gold motifs.
Speaking on the collaboration, Mr. S Jayaraman, Senior Commercial Director, Lenzing Group, said, “We are highly pleased to collaborate with a respected designer like Anju Modi and see her exquisite collection made from TENCEL™ fibers that was presented at this season’s Lakmé Fashion Week in partnership with FDCI. It was an honour to co-present this multi-faceted collection inspired by the unique artist Raja Ravi Varma, who is known to exquisitely breathe life into every mythical character in his creations. The multi-faceted collection ‘Damyanti’ and its timelessness will appeal to audiences across genres. With this collection we seek to inspire and create more traditional wear trends powered by modern age fibers like TENCEL™. Our collaboration with Ms. Anju Modi was particularly significant as TENCEL™ fibres celebrates 30 years of sustainable fiber innovation along with the designer who has completed three decades in the industry. We are looking forward to driving continuous innovation and building stronger partnerships within India over the next 30 years and beyond.”
Sharing her thoughts on the collaboration, designer Anju Modi said, “The Lenzing Group’s dedication to being the industry’s innovation leader by offering eco-friendly, innovative, and impeccable quality products proves to be in alignment with the brand values at Anju Modi. The collection made from TENCEL™ Lyocell and Modal fibre gracefully captures the essence of Raja Ravi Varma’s painting style and aesthetic and will bring forth a romantic nostalgia on the runway.”
The fashion collaboration between TENCEL™ and Anju Modi for the “Damayanti” collection was a stunning, nostalgic, romantic look at fashion which for the coming months will appeal to buyers who desire art as well as style in their fashion stories.
