JD has unveiled its new #JDVaporMaxShuffle project, an augmented reality shoe try-on, as part of a promotion to support the introduction of the new Nike Air VaporMax. The branded hashtag is accompanied by a dancing challenge designed to generate buzz for the upcoming Nike launch, with fans able to try on the shoe in numerous colours without having to leave their homes.
JD will be the first UK store to use TikTok to launch a campaign like this, with the branded impact aimed at bringing a creative community together. Fans and customers will be able to try on the new shoe type using the 3D AR Branded Effect in three different colours thanks to the partnership with TikTok’s Creative Lab. JD Sports has made a number of technology-enhanced moves in the past.
The store introduced an augmented reality function to its app earlier this year that allowed shoppers to measure their shoe sizes with the touch of a button. Over 1,000 of the company’s shoes were made available to ‘try-on’ utilising this function, making online shoe purchases easier, especially during a year when in-person trials were not a possibility. JD and Nike have collaborated to develop a special audio track to accompany the videos, in addition to the visual elements of the challenge. Users are invited to dance in the AR shoes while using the hashtag #JDVaporMaxShuffle, with the added incentive of a chance to win a year’s supply of Nike trainers.
- TikTok has acquired more than 1.7 billion monthly active users globally.
- USA takes the lead with 150 million active TikTok users.
- As of 2023, TikTok has approximately 834.3 million users around the world.
- Around 53.4% of the users on TikTok were female. 46.6% were male.
