Korea’s renowned skincare brand, SKIN1004, has announced its grand entry into the Indian retail market through an exclusive partnership with Reliance Retail’s Tira Beauty. This collaboration aims to introduce Indian consumers to the brand’s hypoallergenic and all-natural formulations, which have garnered certifications from prestigious bodies like CGMP, Beauty without Bunnies, and PETA, ensuring the highest quality standards.
Central to SKIN1004’s product line is its key ingredient, Centella Asiatica, sourced from the exotic lands of Madagascar. This ingredient boasts healing and protective properties, setting SKIN1004’s offerings apart in the competitive skincare landscape. Bhakti Modi, Co-Founder of Tira Beauty, expressed excitement about this partnership, emphasising their commitment to providing Indian beauty enthusiasts with top-notch global skincare brands that align with the market’s demand for natural and safe ingredients.
Jake Kwak, Owner of the SKIN1004 brand and CIO of Craver Corporation, sees India as a promising market for their brand, especially as Indian consumers increasingly embrace K-Beauty and clean beauty trends. With strategic partners like Tira Beauty and Katalysst aiding in their India launch, SKIN1004 is well-positioned for success in the country.
The exclusive partnership will introduce SKIN1004’s diverse range of products, spanning cleansers, toners, serums, creams, and masks, to Indian consumers both online through the Tira app and at select Tira stores. Among the standout products is the Madagascar Centella Hyalu-Cica Water Fit Sun Serum SPF 50+ PA++++, a sun protection solution that also hydrates the skin. The Madagascar Centella Ampoule and Madagascar Centella Light Cleaning Oil are other notable offerings that deliver soothing and cleansing benefits effectively, catering to diverse skincare needs.
One of SKIN1004’s key brand principles is purity and transparency. The brand prides itself on using 100 percent pure Centella in its formulations, free from harmful additives. SKIN1004’s stringent sourcing process involves trained pickers from certified regions in Madagascar to ensure that only the finest quality Centella is used, underscoring the brand’s commitment to efficacy and excellence in skin care.
Earning accolades at the Cosmoprof India Awards 2023 in the skincare category further solidifies SKIN1004’s reputation for outstanding skincare products. As consumers increasingly prioritise clean beauty and natural ingredients, SKIN1004’s arrival in India couldn’t be more timely. Indian beauty enthusiasts can look forward to experiencing the brand’s award-winning range, carefully crafted to deliver radiant and healthy skin.
With SKIN1004 products soon becoming accessible to Indian consumers through Tira Beauty’s platform, beauty enthusiasts across the country can indulge in the transformative skincare experience that the brand promises. As the demand for clean and natural beauty solutions continues to rise, SKIN1004’s entry into the Indian market signifies a new era of skincare excellence for beauty aficionados in the country.
