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SKECHERS OPENS NATIONAL DISTRIBUTION CENTER IN MAHARASHTRA, INDIA

Published: December 7, 2023
Author: TEXTILE VALUE CHAIN

The national distribution center in Palava City, Maharashtra is a state-of-the-art facility capable of fulfilling 60,000 pairs of shoes per day

MUMBAI, INDIA – December 4, 2022 – Skechers, The Comfort Technology Company™, today announced that the global brand has opened Phase 1 of its new state-of-the-art National Distribution Center (NDC) in Palava City near Dombivli in Maharashtra, and has begun shipping to its extensive nationwide retail network in India. The newly built 650-square-meter facility is capable of efficiently shipping up to 60,000 pairs per day and will interface with Skechers’ direct-to-consumer channel and its headquarters in Mumbai as well as the United States.

Commenting on the Center’s launch, David Weinberg, chief operating officer of Skechers said, “The establishment of the Skechers National Distribution Center stands as a testament to our unwavering commitment and confidence in the Indian market. Since our introduction in 2012, we have witnessed the dynamic evolution of both the country and our business. Through strategic infrastructure development, expanded product offerings, and engaging local campaigns featuring Bollywood icons, athletes and influencers, we have successfully connected with a growing consumer base. Today, our innovative performance and comfort footwear and apparel resonate with the diverse population of India. This National Distribution Center marks a pivotal milestone—solidifying Skechers’ integral role in India’s promising future, reflecting our deep investment in both the people of India and our flourishing business within this vital market.”

Also commenting on the National Distribution Center, Rahul Vira, CEO of Skechers South Asia said, “At the forefront of India’s thriving footwear industry, Skechers has experienced remarkable growth year after year. Our strategic collaborations with prominent Indian personalities such as Kriti Sanon, Ananya Panday, Mithali Raj, and other A-list celebrities and athletes have created impactful marketing moments. We’ve expanded our corporate presence in Mumbai and invested in over 400 Skechers retail stores, establishing an omnipresence that deeply resonates with our consumers. The remarkable CAGR growth of over 60% since inception, reflects the Indian market’s recognition of Skechers as the go-to comfort solution for both lifestyle and performance needs. As the Indian footwear market gears up for its next phase of expansion, the National Distribution Center is poised to efficiently meet the current demand and seamlessly scale for the future generations of growth ahead.”

The National Distribution Channel located at Lodha Industrial and Logistics Park is planned to expand to 1,000 square meters in the coming two years, increasing its capacity from 4 million pairs presently to 7 million pairs annually. Designed as an IGBC Platinum pre-certified leader with certification pending, the facility also includes many ESG features, including energy- reducing sensor-based lighting. Solar panels will be installed in the first quarter of next year.

Future automated technologies will include inbound, outbound and sortation capabilities. Consumers can shop at the ecommerce site skechers.in and approximately 420 Skechers stores in India, as well as at third-party retailers nationwide.

About Skechers South Asia Pvt. Ltd and Skechers USA, Inc.

Skechers South Asia Pvt. Ltd is a subsidiary of Skechers U.S.A., Inc. (NYSE:SKX), a Fortune 500 ® Company based in Southern California. Skechers designs, develops and markets a diverse range of lifestyle and performance footwear, apparel and accessories for men, women and children. Collections from The Comfort Technology Company ™ are available in 180 countries and territories through department and specialty stores, and direct to consumers through digital stores and 5,000 Company- and third-party-owned physical retail stores. The Company manages its international business through a network of wholly-owned subsidiaries, joint venture partners, and distributors. For more information, please visit skechers.in and follow our lifestyle and Skechers Performance sites on Instagram, X and YouTube.

This announcement contains forward-looking statements that are made pursuant to the safe harbor provisions of the Private Securities Litigation Reform Act of 1995, Section 27A of the Securities Act of 1933, as amended, and Section 21E of the Securities Exchange Act of 1934, as amended. These forward- looking statements may include, without limitation, Skechers’ future domestic and international growth, financial results and operations including expected net sales and earnings, its development of new products, future demand for its products, its planned domestic and international expansion, opening of new stores and additional expenditures, and advertising and marketing initiatives. Forward-looking statements can be identified by the use of forward-looking language such as “believe,” “anticipate,” “expect,” “estimate,” “intend,” “plan,” “project,” “will,” “could,” “may,” “might,” or any variations of such words with similar meanings. Any such statements are subject to risks and uncertainties that could cause actual results to differ materially from those projected in forward-looking statements. Factors that might cause or contribute to such differences include the disruption of business and operations due to the COVID-19 pandemic; delays or disruptions in our supply chain; international economic, political and market conditions including the effects of inflation and foreign currency exchange rate fluctuations around the world, the challenging consumer retail markets in the United States, and the impact of wars, acts of war and other conflicts around the world; sustaining, managing and forecasting costs and proper inventory levels; losing any significant customers; decreased demand by
industry retailers and cancellation of order commitments due to the lack of popularity of particular designs and/or categories of products; maintaining brand image and intense competition among sellers of footwear for consumers, especially in the highly competitive performance footwear market; anticipating, identifying, interpreting or forecasting changes in fashion trends, consumer demand for the products and the various market factors described above; sales levels during the spring, back-to-school and holiday selling seasons; and other factors referenced or incorporated by reference in Skechers’ annual report on Form 10-K for the year ended December 31, 2022 and its quarterly reports on Form 10-Q in 2023.

Taking these and other risk factors associated with the COVID-19 pandemic into consideration, the dynamic nature of these circumstances means that what is stated in this press release could change at any time, and as a result, actual results could differ materially from those contemplated by such forward- looking statements. The risks included here are not exhaustive. Skechers operates in a very competitive and rapidly changing environment. New risks emerge from time to time and we cannot predict all such risk factors, nor can we assess the impact of all such risk factors on our business or the extent to which any factor, or combination of factors, may cause actual results to differ materially from those contained in any forward-looking statements. Given these risks and uncertainties, you should not place undue reliance on forward-looking statements as a prediction of actual results. Moreover, reported results should not be considered an indication of future performance.

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