MUMBAI, 13th October 2023: Shoppers Stop, India’s leading omnichannel destination for fashion, beauty, and gifting, is all set to ignite the spirit of togetherness this Diwali with an exciting digital campaign “We-Time Wali Diwali,” featuring actor Rakul Preet Singh.
The campaign’s central theme revolves around the tradition of Diwali, a time when families and friends come together to celebrate. However, in today’s fast-paced life, these moments of
togetherness are often overshadowed. “We-Time Wali Diwali” encourages individuals to rekindle their relationships by cherishing these precious moments. Whether it’s a family gathering, a romantic date night, or a fun outing with friends, Shoppers Stop encourages everyone to allocate time for these valuable connections, emphasizing the importance of “Rishton ko dein thoda we-time.”
Commenting on the same Ms. Shwetal Basu, Customer Care Associate and Chief of Marketing and
Communication at Shoppers Stop said; “Shopping is not just buying, it is creating moments
together. Diwali is the perfect occasion to bond with friends and family. Diwali shopping is one of the moments that gets us together. With ‘We Time Wali Diwali’, Shoppers Stop encourages people to spend time with their loved ones whether it is shopping together or buying gifts together. Just
embrace the joy of togetherness this festive season and weave precious memories that last a
lifetime.”
Speaking about the new campaign, Rakul Preet Singh said; “As someone who cherishes moments
with my family and friends, I resonate deeply with the concept of “Rishton ko dein thoda we-time.”
It is very important that we spend time with our loved ones, especially during festivities and this
campaign is a beautiful reminder of the same. I am absolutely delighted to be part of Shoppers
Stop’s Diwali campaign, “We-Time Wali Diwali” and their endeavour to bring people closer through fashion and heartfelt connections.”
Ms. Basu added that Rakul Preet’s association with Shoppers Stop adds a touch of glamour and authenticity to the campaign, making it more relatable to the target audience.
Shoppers Stop’s diversified omnichannel offering spans over 800+ recognized and trusted brands
across an incomparable range of products. Customers can choose from a diverse range of festive
collections and exclusive brands spread across multiple categories. Shoppers Stop is home to one of
the country’s longest-running and most coveted loyalty programs “First Citizen Club”. The Company’s one-of-a-kind shopping assistance service, “Personal Shopper” is revolutionizing the way Indians shop. Customers can also indulge in experiential events such as gift-wrapping workshop, fashion and styling activities, live music performances and many more.
That’s not all; this festive season Shoppers Stop is taking the excitement up a notch with their
exclusive “Bill Buster” offers, delivering unbeatable deals on Tommy Hilfiger luggage and BOSS
watches. To add to the excitement, customers who make a purchase of Rs. 10,000 /- or more on
MasterCard, will get a chance to win World Cup tickets. It’s not just a shopping spree; it’s a top-notch festive experience.
Join Shoppers Stop in celebrating Diwali indulging in premium brands, trendy fashion, and unique
style.
For an unforgettable festive season. To shop for the festive collection online visit- www.shoppersstop.com
Campaign Video: https://youtu.be/qQzisqrRPRs
Creative Agency and support: FCB ULKA, Mumbai
About Shoppers Stop Limited:
Shoppers Stop Ltd. is the nation’s leading premier retailer of fashion and beauty brands established in 1991. Spread across 102 department stores, in 55 cities the Company also operates 7 premium home concept stores, 87 Specialty Beauty stores of M.A.C, Estée Lauder, Bobbi Brown, Clinique, Jo Malone, Too Faced, SS Beauty, and 22 Airport doors, occupying an area of 4.0M sq. ft.
Shoppers Stop is home to one of the country’s longest-running and most coveted loyalty programs “First Citizen”. The Company’s one-of-a-kind shopping assistance service, “Personal Shopper” is revolutionizing the way Indians shop, bringing more value, comfort, and convenience to customer experiences. The brand’s diversified Omni channel offering spans over 800+ recognized and trusted brands across an incomparable range of products that together serve our overarching objective of delivering customer delight.
