Consumers are increasingly favouring eco-friendly solutions, and there has been a notable shift towards sustainable fashion recently. Retailers must therefore stay up with sustainable trends by putting into practise concepts that reflect the morals and values of their clientele. Here are seven trends that will influence sustainable fashion in 2023, ranging from animal-free, recyclable trends like the UK-made natural deodorant appropriate for sensitive skin and eco-friendly to AI trend predictions.
1. Recycling Plastic Waste
Traditional clothing, including swimwear, sportswear, and outerwear, is made of spandex, nylon, and polyester, which pollutes the environment. These clothes are made with a lot of energy, emit carbon dioxide, and use hazardous chemicals. Fortunately, making them from recycled plastic trash, like water bottles, is a new trend that is emerging. Polyester recycling lowers carbon emissions and generates less waste.
2. A Shift to Sustainable Brands
Overconsumption can result in waste and pollution, which could be harmful to the environment. Consumers are now buying from high-end companies that emphasise sustainability, particularly those with active social media accounts like Matches Fashion and Selfridges. Along with this, well-known fashion companies like Ralph Lauren committed to preserving biodiversity, halting global warming, and protecting the oceans. These brands’ benefits include the dissemination of durable materials and distinctive fashion statements.
3. Cruelty-Free and Vegan Fashion
Every year, the clothing and textile industries kill billions of animals for the latest fashions. Materials such as leather, fur, wool, and silk are produced from the animal skins and pelts. However, shoppers are paying more attention to their purchases of fashion items that don’t include animal cruelty. They are accepting the idea that you can wear reasonably priced, excellent-quality, animal-free clothing and still look stylish. In the previous five years, the demand for cruelty-free and vegan apparel has doubled, and by 2050, it is anticipated to triple.
4. Use of Data and AI
Through digitalization, technology is influencing the direction of sustainable fashion. Today’s fashion retailers employ virtual fitting rooms to enhance styling services and accurate sizing to enhance customer satisfaction and lower returns. To forecast apparel trends, sales, and customer behaviour in the fashion business. The quantity of unsold clothing each season has decreased as a result. Last but not least, technology has lowered the carbon impact of fashion companies by 30%. During the design process, retailers might substitute real samples with digital ones.
5. Reduced Carbon Emissions
Carbon dioxide emissions from the textile industry are thought to total 1.2 billion. Additionally, delivery vehicles’ carbon emissions are rising along with internet transactions. And as a result, goods transportation is responsible for around 3% of the world’s greenhouse gas emissions. Innovation in ecologically friendly, sustainable fashion industry practises will undoubtedly be popular this year.
