Sekel Tech Launches Unified Digital-to-Store Commerce Platform

Sekel Tech has unveiled its groundbreaking Digital-to-Store Commerce Platform, a first-of-its-kind unified solution designed to address the evolving needs of modern retail. As customers increasingly transition from digital engagement to physical purchases, the platform bridges the gap between online and offline channels, optimising the customer journey from discovery to conversion.

Key features include an inbuilt warranty, return logistics, and service request system, enabling customers to claim loyalty points at brand outlets or online, redeem extended warranties, and schedule service requests with same-day response. This enhanced convenience significantly improves the post-purchase experience.

Sekel’s platform also empowers sales officers, dealers, and distributors to communicate directly with retailers and customers via integrated conversations. These can be converted into actionable reports, escalated to relevant stakeholders, and used for real-time inventory tracking — without additional cost to retailers beyond their existing digital investments.

During its beta testing phase, more than 200 retail brands adopted the platform, reporting substantial improvements in store traffic quality and marketing attribution accuracy. Early adopters include well-known names from the fashion, electronics, and specialty goods sectors, validating the platform’s impact and versatility.

Sekel Tech’s billing system is fully integrated, allowing distributors and retailers to be digitally onboarded for a complete order-to-cash process. Brands can dispatch products immediately after payment confirmation. Retailers benefit from real-time inventory synchronisation, access to leads generated via Sekel’s hyperlocal tech stack, and smooth integration with marketplaces like Amazon and Flipkart, as well as their own brand websites and physical stores.

For retailers seeking to boost digital-to-store footfall, the platform enables uploading inventory to brand pages for marketplace visibility, ensuring same-day or next-day fulfilment at no extra cost — a significant competitive advantage.

Mr. Rakesh Raghuvanshi, Founder and CEO, Sekel Tech

Commenting on the launch, Rakesh Raghuvanshi, CEO of Sekel Tech, said:

“Our Digital-to-Store Commerce Platform is the first to treat the customer journey as one continuous experience, not two disconnected channels. By bridging the gap between online discovery and in-store purchase, we are enabling brands to see – and influence – the full path to conversion, delivering measurable results in both customer engagement and store performance.”

The platform is designed for seamless integration with POS systems, inventory management, and marketing tools. Its core capabilities include:

• Journey orchestration for a unified experience from digital discovery to in-store purchase.
• Attribution analytics offering complete visibility into marketing ROI.
• AI-powered traffic optimisation to attract high-intent shoppers.
• Unified customer profiles for a single view of behaviour across touchpoints.

Market research highlights the importance of this innovation: 67% of customers research online before buying in-store, yet brands lose visibility on over £2.3 billion worth of customer journeys annually due to lack of attribution. By closing this gap, Sekel Tech enables brands to boost qualified store traffic by 40% and achieve real-time marketing performance optimisation.