Apparel, Fashion & Retail | News & Insights

ROICA™ by Asahi Kasei will showcase at Filo fair featuring a contemporary consumer wardrobe made of smart values

Published: September 20, 2021
Author: Manali bhanushali

Stretch your imagination, is the ROICA™ new leitmotiv – a top smart ingredient able to transform and activate each single part of contemporary wardrobe
ROICA™ by Asahi Kasei, as international leader in sustainable premium stretch fibers, has been invited to showcase at Filo, the international fair of orthogonal weaving yarns for clothing and furnishings, circular knitwear and technical textiles, in the brand-new dedicated special open space section created to present the peculiarities of the sustainable fibers to exhibitors and visitors through a showcase together with an organized speaking time (September 30th, 11am).

This is for sure an interesting opportunity for ROICA™, that has recently celebrated its 50th anniversary coincided with the unveiling of its brand-new visual identity conveying smart values for the contemporary consumer wardrobe. Since 1971, the Premium Stretch Fiber raises the bar in fashion, lingerie, activewear, hosiery and textiles with smart innovation. Today, ROICA™ shows its way in activating responsibility and contemporary performance with a human and circular centric look and feel.

ROICA™ will be in Filo featuring its main innovations and four key pieces of the modern and sustainable contemporary wardrobe able to enhance the versatility of the fibers, applied to fashion, sportswear, legwear and underwear.

From the “ACTIVATION” world ROICA™ will bring to Filo the first sustainable biking uniform created for SCOTT Racing Team by its historical partners for the uniform: Rosti, Sitip and ROICA™ by Asahi Kasei, thanks to which it was possible to create the first sustainable biking uniform. A partnership born in 2019 and celebrated at Ispo 2020, which has brought together leading companies for responsible innovation: Rosti for the style and manufacturing, Sitip for technical fabrics made from GRS certified recycled yarns including ROICA™ EF.

For the “ESSENTIALS” world ROICA™ will showcase the Aurora line by Wolford holding two certificates Cradle to Cradle Certified™ at GOLD Level both for the biological and the technical cycles. All products contain ROICA™ V550 either in blend with the ECONYL® regenerated nylon yarn made by Aquafil or Lenzing Modal®, and infinito® by Lauffenmühle.

For the “STYLE#FIT” world ROICA™ will showcase G-Star’s Jeans made with the Cradle to Cradle Certified® Gold denim fabric, whose chemistry presents zero risk for people and planet”. The collection features a 2% of premium stretch fibre ROICA™ V550.

For the “LEGWEAR” world ROICA™ will present the brand-new Green Collection by Sarah Borghi of premium Italian socks & hosiery featuring features Amni Soul Eco®, the world’s first biodegradable in anaerobic conditions polyamide 6.6 yarn that degrades in around 5 years after disposing of in landfill, developed by SOLVAY and produced and distributed by FULGAR, and ROICA™ V550.

The brand will also be protagonist of “The contemporary consumer: Stretch your imagination with ROICA™ by Asahi Kasei smart innovation” speech on September 30th, 11am, organized by the fair so to tell its sustainable story, made of production and processes, performance, future goals and projects, product news and case histories explained through the fabrics of its partners. Filo will give ROICA™ a unique occasion to show the visitors the extraordinary performances of its sustainable and certified yarns created through a thoughtful production and HOW it is done respecting environment and people.

ROICA™ attendance to Filo definitively places the brand as the one of the smartest tech-partner for key international players in the textile, fashion, lingerie, activewear, hosiery industry, today with a new image that finally matches story telling with story making. A new opportunity to present itself to textile system professionals, companies, producers and designers as a brand with the innovative power to activate top performances and trigger change.

Related Posts

Pronovias Group takes a step towards sustainability

Pratibha Syntex distributes sewing machines, fix deposit for children’s education and family