In the ever-evolving world of fashion, the product value chain plays a crucial role in the success and satisfaction of customers. Regarding men’s wear, the value chain encompasses various stages, from design and manufacturing to distribution and retail. In this article, we will delve into the specifics of the product value chain and how it impacts the quality and value of men’s trousers, suits, and jackets.
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- Product Category: Apparel category
- Product Benefits And Purpose: This can be summarised in the following points:
The Essence of Style and Confidence
Quality Tailoring for Unmatched Comfort
Versatility for Every Occasion
Reflecting Personal Style
- Duration Of Product: This estimation depends on the quality of the apparel.
Trousers: 1 – 3 years
Suits: 5 – 10 years
Jackets: 3- 5 years
- Market Size: In 2024, the revenue in the Men’s Apparel market in India amounts to US$31.10bn. The market is projected to experience an annual growth rate of 3.52% (CAGR 2024-2027). [Source: Statista]
- Market: Executives, Businessmen, And Entrepreneurs
- Highest Manufacturer in the World: Among all countries, the United States generates the highest revenue in this segment, reaching US$114bn in 2024. [Source: Statista]
Overview of the Manufacturing Processes
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Trousers: The Foundation of Style
Regarding men’s wear, trousers are the foundation of any stylish ensemble. From classic tailored pants to trendy chinos, the trousers market offers various options to cater to diverse tastes and occasions.
- Design and Pattern Making: The first step begins with the design and pattern making. Skilled designers create patterns that serve as a blueprint for the trousers. They consider factors like style, fit, and fabric while crafting a pattern that will be translated into the final product.
- Cutting the Fabric: Once the pattern is finalized, the fabric is cut according to the pattern. Careful precision is required to ensure that each piece is cut accurately, considering the grain and stretch of the fabric.
- Stitching: The cut fabric pieces are then stitched together. Skilled tailors or sewing machines join different sections, including front and back panels, waistbands, and pockets. This process requires expertise to ensure clean and strong stitches.
- Finishing Touches: After stitching, the trousers go through various finishing processes. This includes adding details like buttons, zippers, belt loops, and hemming the bottom of the trousers. Quality control is essential during this stage to ensure that all finishing touches are done to perfection.
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Suits: Elevating Style to Perfection
Suits embody elegance, professionalism, and sophistication. They are the epitome of refined style. The value chain of men’s suits encompasses an intricate network of processes that transform fabric into a symbol of confidence and authority.
- Fabric Selection: The first step in suit manufacturing is selecting high-quality fabrics. Fabrics like wool, linen, and cotton are commonly used for durability and comfort.
- Cutting and Marking: Expert artisans cut the fabric according to the chosen pattern once the fabric is chosen. They meticulously mark specific measurements and details on the fabric using specialized tools and techniques.
- Construction: The suit is then constructed by combining the different fabric pieces. Skilled tailors stitch the jacket and trousers separately, paying attention to the suit’s fit, structure, and overall shape. This step requires precision to ensure a flattering silhouette.
- Tailoring and Alterations: After the initial construction, tailors make necessary alterations to achieve a perfect fit. This may involve adjustments to the shoulders, sleeves, waist, or trouser length. These alterations are crucial to ensure the suit fits comfortably and looks tailored.
- Final Touches: Once the suit is constructed and tailored, it undergoes a series of final touches. These include adding buttons, attaching linings, and finishing the edges. The suit is then pressed and steam-treated to remove wrinkles and ensure a polished appearance.
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Jackets: The Perfect Blend of Style and Function
Jackets offer style and functionality, making them a staple in every man’s wardrobe. From leather jackets to blazers, the value chain of men’s jackets involves a meticulous process to deliver fashionable yet practical garments.
- Pattern Making and Cutting: Skilled designers create patterns for jackets, considering factors like style, fit, and functionality. The pattern is then used to cut the fabric, ensuring each piece is cut accurately.
- Assembly: After cutting the fabric, the different components of the jacket, such as panels, sleeves, and collar, are assembled. Skilled tailors join these pieces together using precise stitching techniques.
- Interlining and Padding: Jackets often have interlining and padding to provide structure and insulation. These components are carefully added to the jacket during manufacturing, enhancing its overall appearance and functionality.
- Detailing and Finishing: Jackets use various detailing and finishing processes to create a refined look. This includes adding buttons, pockets, embellishments, and attaching linings. Quality control is conducted to ensure all details are meticulously executed.
- Quality Check: Finally, each finished jacket undergoes a thorough quality check to meet the brand’s standards. Inspections are conducted to verify the garment’s stitching, fit, and overall construction.
Leading Companies Operating in the Global Men’s Wear Industry
| COMPANY | COUNTRY |
| Adidas AG | Germany |
| Burberry Group Plc | United Kingdom |
| Gap Inc. | United States |
| Giorgio Armani S.p.A. | Italy |
| H&M Group | Sweden |
| Kering S.A. | France |
| Levi Strauss & Company | United States |
| Nike, Inc. | United States |
| Prada S.p.A. | Italy |
| PVH Corp. | United States |
Source: https://www.imarcgroup.com/menswear-brands-companies
Best Men’s Wear Brands
| GLOBAL | INDIAN |
| Nike | Van Heusen |
| Adidas | Allen Solly |
| Calvin Klein | Raymond |
| Tommy Hilfiger | Levi’s |
| Ralph Lauren | Peter England |
| The North Face | Zodiac |
| Louis Vuitton | United Colors Of Benetton |
| Armani | Blackberrys |
| Rolex | Arrow |
| Gucci | Louis Philippe |
Source: Global: https://www.ranker.com/list/top-clothing-brands-for-men/ranker-shopping
Source: Indian: https://www.themencure.com/best-mens-clothing-brands-in-india/#3_Raymond
Top Indian Apparel Manufacturers
| COMPANY | LOCATION |
| Arvind Mills | Ahmedabad, Gujarat |
| Raymond Ltd | Mumbai, Maharashtra |
| Welspun India | Mumbai, Maharashtra |
| Shahi Exports | Faridabad, Haryana |
| Gokaldas Exports | Bengaluru, Karnataka |
| Orient Craft Limited | Gurgaon, Haryana |
| Kitex Garments Limited | Kochi, Kerala |
| Shahi Overseas | Fatehpuri, Delhi |
| Rupa & Company Limited | Karol Bagh, Delhi |
| Oswal Woollen Mills Limited | Ludhiana, Punjab |
Source: https://www.lal10.com/blogs/top-10-apparel-manufacturers-in-india
SWOT Analysis of the Men’s Wear Industry
Men’s wear is a thriving industry that caters to the fashion needs of men worldwide. From formal attire to casual wear, a wide range of options are available for men to express their style and personality. However, like any other industry, the men’s wear sector has strengths, weaknesses, opportunities, and threats.
STRENGTHS
- Quality and Durability: Men’s wear is often known for its superior quality and durability, ensuring that customers get value for their money.
- Versatility: The men’s wear industry offers various options, including formal suits, casual wear, sportswear, and accessories.
- Brand Loyalty: Many men tend to develop loyalty towards certain brands, often relying on them for their fashion needs.
- Tailoring Services: Men’s wear brands often provide tailoring services, allowing customers to customise their garments to their preferences and measurements.
- Strong Distribution Networks: The men’s wear industry has a well-established distribution network, ensuring the availability of products in various retail and online channels.
WEAKNESSES
- Limited Fashion Options: Men’s wear often has fewer fashion options than women’s wear, resulting in less variety and innovation.
- Lack of Trend Awareness: Some men may not be as fashion-conscious as women, leading to less emphasis on trends and style.
- Pricing: High-quality men’s wear can be expensive, making it less accessible for individuals with limited budgets.
- Sizing Challenges: Many men may need help finding the perfect fit due to body shape and size variations.
OPPORTUNITIES
- E-Commerce Growth: The rise of e-commerce offers a significant opportunity for men’s wear brands to tap into a larger customer base and expand their reach.
- Increasing Fashion Consciousness: With evolving societal attitudes, men are becoming more fashion-conscious, leading to a greater demand for stylish and trendy men’s wear.
- Customisation and Personalisation: Offering personalised and customised options can help men’s wear brands differentiate themselves in a competitive market.
- Sustainability: With a growing emphasis on sustainability, men’s wear brands can capitalise on eco-friendly materials and production processes to attract environmentally conscious customers.
THREATS
- Competition: The men’s wear industry faces intense competition from established players and emerging brands, making it essential for businesses to innovate and differentiate themselves constantly.
- Changing Fashion Trends: Rapidly changing fashion trends challenge men’s wear brands to stay relevant and cater to evolving customer preferences.
- Economic Uncertainty: Economic fluctuations and uncertainties can impact consumer spending, affecting the demand for men’s wear products.
- Counterfeit Products: The men’s wear industry is susceptible to counterfeit products, which can negatively impact brand reputation and customer trust.
