August 11, 2023: For the first time in India, giving fashion an ultimate facelift – ONLY brings to you an art inspired limited-edition collection for everyone – their very own ARTVERSE; an organic convergence of self-expression, art, design & fashion spearheaded by Floating Canvas Company.
Illustrated by looming artists from India – Shweta Sharma & Kajal Singh (Dizy) the collection comprises vivid and imaginative designs that justify the brand’s essence featuring unique streetwear styles stimulated by the graffiti & escapist movement. It embraces good vibes, breaking free from norms and experiencing art with a fashionable edge like never before.
Commenting on the collection, artist Kajal Singh (Dizy) said, “My inspiration behind this limited-edition collection with ONLY is my graffiti journey till now. I have developed this graffiti style for many years, and I wanted to project it. It’s funny, bubbly, lively, and colourful, which is what I wanted to do! I am extremely elated with the final look of this limited-edition collection, and I can’t wait to see you guys’ sport cool looks with it! Shweta Sharma further comments. “After covid everyone became so serious about just getting their lives together and a lot of introspection, and they forgot about how it’s very important to be silly in their lives and just be playful. This collection brings together unrelated objects visually put together with a dash of unexpected humor! I’m super ecstatic with this collection! I think it is important to have moments in your life where you don’t take everything so seriously, and you can just be whatever you want to be, and this collection is all about being happy!”
Commenting on the launch of ONLY’s ARTVERSE, the design head at ONLY said, “We, at ONLY, have always been experimenting with something new, fun and in trend! Lately, we’ve observed a surge in people’s understanding and interest in ART and the remarkable impact it has on people’s lives. Keeping in line with that, we proudly unveil ONLY’s ARTVERSE collection, a one-of-a-kind playground for all to embrace fashion and unleash their creative expressions. With ARTVERSE, we invite everyone to dive into a world of limitless possibilities, where fashion becomes a canvas for self-expression and individuality”.
The edgy nature of the illustrations complements the laid back styles of the garments, which include colorful ungendered co-ord sets, T-shirts & dresses for everyone that pair with the brand ethos, resulting in a cool and understated yet strong collection that can be dressed up or down.
Available in select stores & only.in
About ONLY:
ONLY is an international fashion brand for young women. Today, we are one of the leading denim brands in Europe. ONLY has turned its success into know-how and in-depth experience in both retail and wholesale and is sold in more than 4500 stores worldwide. The ONLY girl always looks amazing in an effortless way! Fashion is her passion – a creative space where she can experiment with different attitudes, feels and looks. She’s not defined by a certain style, but by her playful attitude, take on life and fashion and by her love for denim ONLY India currently has 54 stores and 289 shop-in-shops spread across the country. ONLY is available online with www.only.in and present with leading online partners.
Floating canvas company:
Founded by Aagam Mehta, Rahul Singh Yadav and Shakti Swarup Sahu in 2017, Floating Canvas Company stands at the intersection of art, design and experience. Starting off as one of India’s first art-on-subscription services and gradually evolving into an all-things-art enterprise, their diverse clientele includes Mumbai’s iconic Raj Bhavan, CoWrks, Kansai Nerolac, Samsung and The White Crow Books & Coffee. Their latest collaboration with ONLY is in line with their vision of championing exciting contemporary artists and taking their work to a larger audience through innovative interventions.
