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NEW RESALE PLATFORM BY HUGO BOSS

Published: August 26, 2022
Author: DIGITAL MEDIA EXECUTIVE

Fashion brand Hugo Boss has made an announcement that it will launch a resale platform, to enable its customers to buy its products secondhand, later this year.

The company says the ‘Huge Boss Pre-Loved’ platform – due to launch in the third quarter of 2022 – is part of its plans of increasing circularity in the industry.

Hugo Boss Pre-Loved will be initially launched in France, with the company planning to expand the platform to Germany, the UK and the US in 2025.

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