All set with fresh ideas is, Anavila Misra, a designer, recognized for her linen saris said that she works to give our customers solutions.She also innovates in new product segments, for example her designed Rakhis did a very good job and had a lot of studio action and excitement.
They launched their website last year and this year they are working on making it more and more consumer friendly and working towards enhancing their online experience.
Anavila says, “We will see a much more restricted celebration limited to family gatherings. Though this will limit the occasions to dress up, it definitely will be a time to do so mindfully and for your own comfort and joy.”
Anavila believes customers would gravitate to spend more in classics this year. Mixed and mixed designs, more flexible clothes with numerous fashion possibilities is what most designers are aiming for with more focus on pret.
The pandemic has indeed put people together as a way of supporting Indian brands. A cloud has a silver lining as they say. The festive season is perhaps just the ray of hope.
