“The e-commerce entities, retail companies and designer bodies have also been requested to promote and amplify the efforts of ministry of textiles to promote handloom products,” textiles ministry said in a statement ahead of the National Handloom Day on August 7 .
NEW DELHI: The government on Thursday said it has asked e-commerce entities, retail companies and designer bodies to promote Indian handloom products.
“The e-commerce entities, retail companies and designer bodies have also been requested to promote and amplify the efforts of ministry of textiles to promote handloom products,” textiles ministry said in a statement ahead of the National Handloom Day on August 7 when it would launch a mobile app and backend website for Handloom Mark Scheme, My Handloom Portal, a Virtual Fair and showcase of Craft Handloom Village, Kullu.
The ministry said that August 7 was chosen as the National Handloom Day to commemorate the Swadeshi Movement which was launched on the same date in the year 1905.
