Messe Frankfurt and Inexmoda launch Heimtextil Colombia, a bet towards the Americas

During the 50^th anniversary of the Frankfurt edition in January 2020,it was announced that Messe Frankfurt and Inexmoda will launch Heimtextil Colombia, a new trade show for the Americas that will take place in the city of Medellin, Colombia, South America. Messe Frankfurt, owner of Heimtextil has licensed the event to Inexmoda, the Latin American Fashion institute creator of the most successful textile and fashion trade shows for this market.

 Heimtextil is the industry’s most important global event for interior textiles, interior design and interior trends, and the biggest international trade fair for home and contract textiles held in Frankfurt, Germany. With its new products and trends, it kicks off the upcoming season and gives important impulses to both exhibiting companies as professional visitors and decision makers from all over the world. The event has specially focused on contract textiles, which are increasingly attractive to an extremely interested audience of architects, interior designers, object planners and hospitality experts that are constantly demanding textiles with functional practices in the world. Therefore, Messe Frankfurt has created a network of trade fairs in different countries of the world in response to the rising market opportunities in countries such as Russia (Heimtextil Russia), Shanghai (Intertextile Shanghai), New York (Home and Textile Sourcing) and Tokyo (Interior Lifestyle Tokyo).

 Heimtextil Colombia will open its doors in Medellin, one of the most important and innovative cities of Colombia (South America), and itis intended to cover the Americas which represent a high potential in the world market. Messe Frankfurt and Inexmoda are targeting Colombia as a business platform for the home, furnishings, hospitality business, and further textile related products that will gather both top of the line exhibitors, and professional buyers from the region. The development of tourism and mobility in the Americas has driven a surprising increase in the demand of hospitality services and boosted construction rates, which creates new opportunities for companies and professional buyers in these categories, who will be able to meet at Heimtextil Colombia.

 Heimtextil Colombia facts

The show will open its doors from the 26^th through the 28^th of April 2022, showcasing trends and innovations for the most attractive categories in the Americas such as smart bedding, bath fashion, carpets and rugs, wall decoration, decorative fabrics, contract textiles and the hospitality business. The show is expected to receive 110 exhibitors from countries such as Portugal, Spain, Colombia, Italy, Turkey, India and France, and it will host visitors from the Americas, especially from those countries with the highest market potential: USA, Brazil, Mexico, Peru, and Colombia amongst others.

 About Messe Frankfurt

With over 800 years of experience, Messe Frankfurt is the world’s largest trade fair, congress and event organizer with its own exhibition grounds. The group employs more than 2,600 people at 30 locations around the globe. Messe Frankfurt´s program covers automotive,mobility and logistics, textiles, textile technology, entertainment media, creative industry, energy efficiency, technology, security, consumer goods, home, beauty and other events under the highest standards in events planning and organization.

With around 150 trade shows per year, Messe Frankfurt is constantly exploring the best way to bring companies and professional buyers from different industries together.

About Inexmoda

Inexmoda is a private nonprofit institute with 34 years of experience in developing the most important textile and fashion trade shows in Latin America: Colombiatex of the Americas and Colombiamoda, Colombia´s Fashion Week. The institute has also developed high scale consultancy projects alongside Latin-American companies and governments in search for the competitiveness of the textile and fashion industry in the region. Carlos Botero, the CEO of Inexmoda claims “The license agreement between Messe Frankfurt and Inexmoda to bring Heimtextil into the Latin American market will be a major breakthrough for the home, decoration and hospitality industry, since these categories are being driven by the increase in new constructions, rise in tourism and the growing hospitality business in Latin America”.

About Colombia

Colombia is considered to be the heart of Latin America due to its strategic location in between North America and Brazil, which represent the majority of the market size in the Americas. The country is also known for being one of the seventeen megadiverse nations, accounting for 60% of the emerald global market and being the third producer of coffee in the world.