India, 11th July 2023: Mackly, a renowned brand in kid’s innerwear apparel, has experienced significant growth over the past year, establishing itself as the most preferred brand for kid’s innerwear in India. This growth can be attributed to Mackly’s unwavering commitment to superior quality, trendy designs, and affordable prices, which have resonated well with customers and contributed to its remarkable success. A key factor in Mackly’s rising prominence is its dedication to quality, evident in the recently launched collection of innerwear shorts for girls and overwhelming customer feedback on the brand’s exceptional craftsmanship and durability.
Mackly’s success is evident through its consistent sales growth since the launch of its innerwear shorts in January 2023. The Innerwear Shorts have experienced exceptional growth in the Indian market, with monthly sales consistently growing at an average rate of 50-60%. Additionally, the customer base has been steadily growing at a monthly rate of 40%, with a significant proportion of new customers. The popularity of shorts further surged during the summer season, witnessing a growth rate of approximately 30%. The month of June, in particular, witnessed a remarkable 37% growth as schools resumed, indicating a high consumer preference for Mackly’s superior-quality products.
The innerwear shorts offered by Mackly are meticulously crafted using high-quality cotton material, ensuring superior support and flexibility. These shorts are specifically designed for active girls who enjoy activities such as dancing, biking, or participating in gymnastics. The combination of comfort and durability makes them an ideal choice for young girls on the move.
Mackly’s innerwear shorts are available in a wide range of sizes and colors, guaranteeing a perfect fit for every young girl. This attention to detail ensures that each child can find a pair of shorts that suits their individual needs and preferences. One standout feature of these shorts is the inclusion of a gusset. This design element enables the shorts to serve the dual purpose of both panties and shorts. As a result, there is no need for additional undergarments, which is particularly beneficial in hot tropical weather. By wearing just the inner shorts, kids can experience unparalleled comfort and freedom of movement.
“Mackly’s ascent to becoming the leading brand in the market is a testament to our unwavering commitment to delivering quality, comfort, and customer satisfaction,” stated Sharmila Srikumar, Founder of Mackly. She further added, “We take immense pride in creating innerwear products that cater to the needs of today’s active kids, and our Innerwear Shorts have become an essential item in their wardrobes. We are deeply grateful for the trust and support demonstrated by our customers, who are also parents seeking the best for their kids. We remain dedicated to upholding excellence in all our innerwear offerings, ensuring that parents can trust Mackly for their kids’ comfort and well-being. Looking ahead, we are excited about expanding our innerwear product portfolio to include a wider range of variations suitable for kids and teenagers alike.”
With a continuously expanding customer base, Mackly remains dedicated to delivering high-quality kid’s apparel that combines style, comfort, and affordability. As the brand moves forward, it aims to further innovate and diversify its product offerings, ensuring to create products that are child-friendly and give precedence to comfort and quality above everything else.
About Mackly:
A lady on a mission, Sharmila Srikumar founded Mackly with the aim to make it an essential clothing brand synonymous with comfy fit and stylish nightwear for women, men, and children.
The brand focuses on the sleepwear and innerwear category, which has now become a fast-growing and rapidly evolving segment. Sleepwear is presently a niche category, which wasn’t even considered fashionable when the brand started back in 2016 in India. Mackly India is a #vocalforlocal brand that focuses on providing comfortable, durable, and stylish sleepwear and innerwear solutions. Each product undergoes rigorous testing before being made live for purchase. All the fabrics and accessories are tested according to international standards such as shrinkage and color fastness, no labels, and soft heat seals. Their prints are phthalate-free along with their styles are stripe-matched.
