In a landmark move for India’s quick commerce sector, Swiggy’s Instamart has partnered with the iconic Kalyan Jewellers to bring certified gold and silver coins to consumers’ doorsteps in minutes. Launched just ahead of Akshaya Tritiya, this initiative not only enables last-minute festive purchases but also sets the stage for year-round availability of precious metals via Instamart.
Starting April 25, customers in over 100 cities, including all major metros, can order from a curated range of gold and silver coins through the Instamart app. This certified collection includes:
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Gold Coins: Available in 0.5g and 1g variants (24 Karat, BIS hallmarked), featuring sacred and cultural motifs like Goddess Lakshmi, Lord Ganesha, Swastik, Ayodhya, and Floral designs.
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Silver Coins: Offered in 5g, 10g, and 20g (999 purity), embossed with traditional symbols including Laxmi, Ganpati, and Ganesh-Laxmi combinations.
These coins cater to a variety of festive, gifting, and investment needs—delivering not only convenience but also trust, quality, and auspicious value.
Amitesh Jha, CEO of Instamart, emphasized the relevance of the partnership:
“As more customers turn to quick commerce for festive needs, this collaboration with Kalyan Jewellers brings together trust and speed. It’s a perfect match for modern consumers seeking certified products with convenience.”
Beyond the Akshaya Tritiya celebrations, Kalyan’s coin collection will remain available year-round, embedding tradition into daily convenience and digital retail behavior.
Ramesh Kalyanaraman, Executive Director at Kalyan Jewellers, added:
“This partnership reflects our commitment to integrating tradition with modern lifestyles. Now, customers can choose certified gold and silver coins suited to their budget and purpose—delivered within minutes, anywhere.”
To mark the collaboration, Instamart introduced ‘InstaGold’, a creative activation in Hyderabad. A public installation was covered in chocolate coins resembling real gold coins—with five actual gold coins hidden among them. Participants had a single chance to select a coin, adding thrill and festivity to the celebration of Akshaya Tritiya.
With this debut, Kalyan Jewellers redefines festive and precious metal shopping in India—combining the trust of a legacy brand with the instant gratification of digital commerce. Whether for rituals, spontaneous gifting, or symbolic purchases, customers can now experience the joy of gold faster than ever before.
