International brands and retailers have committed to shifting to recycled, circular, sustainable materials by 2030, even as consumers are demanding greener options. Realising the urgent need to spruce up production of such fibres and textiles, Rudra Ecovation Limited and Shiva Texfab Limited are strengthening their efforts to offer high-quality recycled fabrics that meet the highest standards of sustainability, traceability, and circularity.
The company’s state-of-the-art manufacturing plant produces 320,000 meters per day of recycled textiles made from PET bottles. The plant recycles as much as 8.8 million PET bottles per day, making it among the world’s largest recycling facilities.
From this partnership between Rudra and Shiva for rPET textiles has emerged Anaura, a groundbreaking wearable material, which meets some of the highest standards of sustainability, traceability, and circularity.
To further improve the environmental footprint of Anaura fabric, the company has opted for dope-dyeing and pre-coloured fibre, which eliminates conventional wet dyeing processes. This not only enhances the efficiency of the production process but also leads to substantial savings in water, chemicals, and energy.
Says Akhil Malhotra, Director, Rudra Ecovation, “In a world where fast fashion and environmental concerns loom large, Anaura emerges as a champion of eco-friendly innovation, offering a superior alternative to fabrics derived from unsustainable practices.”
The company is GRS and ISO certified.
Anaura – Fashion with Purpose!
What sets Anaura apart is its unwavering commitment to transforming post-consumer PET bottles into more than just wearable items; it’s about fashion with a purpose. With an impressive daily production of 320,000 meters, Anaura products epitomise sustainability and elegance. Imagine skin-friendly, flexible, and durable materials that not only ensure comfort and longevity but also make a bold statement against environmental degradation.
At Bharat Tex 2024, the company will showcase its wide range of Anaura fabrics with various functional properties, apt for formal wear, sportswear, casualwear.
Rudra Ecovation – Pioneering Sustainable Innovation
Talking proudly about the company and its achievements, Mr Malhotra stated, “Established in 1997 in Ludhiana, Rudra Ecovation Limited (formerly known as Himachal Fibers Limited) stands as Asia’s largest integrated plastic recycling facility, leading the charge in sustainable innovations. Rudra Ecovation’s business model enables sustainability and supports the circular economy by manufacturing innovative sustainable products like Anaura, ranging from intricate carpets to technical textiles, filament yarn, spun yarn, fibre, and acoustic panels.
“Operating at the intersection of technology and environmental consciousness, our facility employs precise material science applications to process an impressive 350 metric tons of PET waste daily. The backbone of our operations lies in the precision and sophistication of our machinery, sourced from renowned manufacturers in Switzerland (Rieter), Italy (Savio), and Germany (Schaeffler). Our initiatives consistently adhere to the gold standard of ESG principles.”
In its technical textiles division, Rudra Ecovation prioritises nonwovens, manufacturing 50,000 sqmts of carpets and 20 tons of fabrics for leather backing and shoe lining on a daily basis. Furthermore, the company recycles bottle caps into granules for the production of plastic further and vegetable crates, with a daily capacity of 20 tons.
With its USP of sustainable textiles with a purpose, Rudra Ecovation and Shiva Texfab Ltd. boast an expansive clientele spanning international markets, a testament to their global footprint.
Environmental Impact:
Recycling 8.8 million PET Bottles every day
Saving 1,40,000 MT of CO2 Emissions yearly
Resource Conservation through waste recycling
Promotion of Energy Saving and Waste Reduction
Lowering Greenhouse Gas Emissions in Recycling Process
Water Conservation in PET Bottle to Fiber Transformation
Contributing to Climate Change Mitigation
Promotion of Circular Economy in Manufacturing
Participation at Bharat Tex 2024
Rudra Ecovation will showcase Anaura at Bharat Tex, Bharat Mandapam, Pragati Maidan, New Delhi, from February 26th to 29th, 2024, at Hall No: 5FF/Stall No-F003.
With Anaura, Rudra Ecovation and Shiva Texfab demonstrate their unwavering commitment to sustainability, ushering in a new era of eco-friendly fashion.
Rudra Ecovation invites, customers, brands and press to witness the innovations in Hall No: 5FF/Stall No-F003 between 26-29 February 2024 during Bharat Tex show days.
KEY POINTS
Anaura: Anaura, a versatile wearable material, a truly sustainable alternative to conventional fabrics.
Environmental Concerns: Anaura addresses the growing environmental concerns associated with fast fashion by utilising recycled plastic bottles in its production process.
Unique Selling Proposition: Anura emerges as a pioneering alternative to traditional fabrics, driven by a steadfast commitment to sustainability and purpose-driven fashion. It seamlessly blends style with eco-friendliness, offering consumers a choice that prioritizes both elegance and environmental responsibility.
Daily Production: An impressive daily production of 320,000 meters underscores its scalability and potential impact on the fashion industry.
Rudra Ecovation’s Innovation: Rudra Ecovation Limited, previously known as Himachal Fibers Limited, is highlighted as India’s largest integrated plastic recycling facility, showcasing its commitment to sustainable innovation.
Product Range: The company’s product range extends from Anaura fabric to intricate carpets, technical textiles, filament yarn, spun yarn, fiber, and acoustic panels, demonstrating its versatility.
Global Footprint: Rudra Ecovation’s global footprint and clientele indicate its widespread influence and success in international markets.
Environment Impact: Key environmental impact metrics, such as recycling millions of PET bottles daily and saving substantial CO2 emissions yearly, underline the company’s dedication to environmental conservation.
Participation in Bharat Tex 2024: Anaura’s debut at Bharat Tex 2024, held at Pragati Maidan in New Delhi, is highlighted, indicating its significance in the textile industry.
KEYWORDS: ANAURA, SUSTAINABLE FASHION, RECYCLED POLYESTER, ENVIRONMENTAL CONCERNS, FAST FASHION, TEXTILE INNOVATION, ECO-FRIENDLY MATERIALS, CIRCULAR ECONOMY, FASHION INDUSTRY, BHARAT TEX 2024.
