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Innovation in crisis – A view on Virtual Fashion shows

Published: December 17, 2020
Author: Manali bhanushali

Covid’19 has a huge impact on people’s lifestyle all around the world. This resulted for a change in people’s perspectives. Crisis always pave way for newer out of box thinking. Novel Corona created an opportunity to work on newer technology and make all possible which was once, a fantasy. One such fantasy is virtual fashion show.

Virtual Fashion Show has been in the fashion industry for quite some time, the real-time challenges in conducting a Fashion show in pandemic situation led to the world-wide acceptance. These usual Fashion shows are now moved to the next level, the digital format.

3D virtual avatars on the virtual ramp, stunningly rocks the fashion world with its 3D garments. The 3D virtual avatars are clones of the real-world models.These 3D models wear the digital collections of the brand/designer and walks on the ramp with those digital collections just like actual human model does in Fashion shows.

Bangalore based AI Fashion tech company named Bigthinx collaborated with Fashinnovation, a business platform which connects fashion designers with tech innovators within the fashion industry. Bigthinx is a deep-tech startup specializing in Artificial Intelligence for fashion, retail and fitness.They livestreamed one of the firsts 3D virtual fashion shows.

3D design technique was used to create 3D garments. 3D garments are made in actual product design with its original body measurements.

 

AI trained system developing 3D avatar models and 3D garments.

Virtual Fashion show by Bigthinx.

Millions of body measurement data are collected. The AI solution called LYFSIZE software generates virtual avatar on its ownwhen the consumer bodies are scanned using their smartphones. Just like virtual mirror, consumers can try different garments on their 3D Clones.

Bigthinx used the above ideology and worked for making virtual fashion shows come real. Life-like virtual avatars are created by reading all the 44 points from the scanned human body for walking in the virtual fashion show. These 3D clones are animated to walk, pose and behave exactly like real models in the show. They are more like video game characters.

Details like colors, fabric properties, cuts and variations are extracted from normal photos of the garment and 3D garments are developed. Those details are extracted using system trained with AI. Then 3D garments are created by using those attributes.

Virtual Fashion show was live streamed in Youtube by Bigthinx. Another Fashion label named Hanifa created a virtual Fashion show with invisible models. Live streamed in Instagram. 3D garments appear against a black backdrop. Her Pink label congo collection is showcased.

Pink Congo Collection by Hanifa

The global brands like SAUIPE Swimwear, Artist Jason Naylor Jason Naylor Studio, NIKI by NikiSrinivasa, Olistic The Label, DiFiore New York, AWAYTOMARS, Satya Beachwear, SHOHEI, Jennifer Ritz and Helen Couture chose this platform to showcase their garments.

According to Sunil Sethi, Chairman of the Fashion Design Council of India, “There is no possibilities for conducting on ground fashion week at this tough time. On looking into other alternatives, there comes the digital fashion show. The main purpose of the fashion shows for the designers is to make business. And that can be made possible only if they get the platform like these to showcase their developed collections for the upcoming season. He also added that the sets are now replaced with virtual space considering the public health

On a very whole different perspective, Digital Fashion shows are now used to raise funds for this Nobel Corona virus. On May 1, happened the first ever fashion show, “entirely from home”. This global event was hosted by the Head of Fashion and Beauty – YouTube, CarineRoitfeld and directed by Fabien Constant. CR Runway with amfAR aimed to raise fund against Covid’19. AmfAR is one of the leading firms in doing research on infectious disease.

The CR runway brought supermodels and designers together in one digital platform to raise funds. Models walking in the show rocked the show with designs from their own wardrobes, styled remotely by Roitfeld.

Model’s choreography is all done in proper co-ordination with the respective teams. The models film themselves “walking”. All recordings of models are then combined, edited and filmed on May 1 in YouTube. And this event had a very great welcome among models and Fashion enthusiasts.

Crisis always prove that “Change is the constant solution”. The more we adapt, the more interesting we will be.

References:  

  • https://crrunwayxamfar.org/
  • https://www.vogue.in/fashion/content/cancelled-fashion-weeks-give-rise-to-virtual-shows-digital-campaigns-and-more-jacquemus-valentino-paris-milan
  • https://yourstory.com/weekender/fashion-avatars-bigthinx-fashinnovation-virtual-show
  • https://www.vogue.in/fashion/content/india-moves-towards-its-first-ever-digital-fashion-week
  • https://apparelresources.com/technology-news/retail-tech/technology-behind-screens-virtual-fashion-shows/
  • https://www.vogue.in/fashion/content/how-deep-tech-can-play-a-big-role-in-transforming-fashion-bigthinx
  • https://images.app.goo.gl/Mm2KPikFrVEhdZP77

Note –self view article.

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