IMPETUS, a textile firm based in Portugal, has introduced a premium carbon positive and traceable intimates collection manufactured with Good Earth Cotton®, the world’s first carbon positive cotton.
Good Earth Cotton opens the way for carbon-positive, traceable, and low-impact cotton growing around the world. Throughout its entire growth lifespan, Good Earth Cotton sequesters more carbon than it emits.
IMPETUS Group has invested in design, research and development to remain at the cutting edge of technology and at the forefront of industry innovation. With cotton making up 25 percent of the world’s global fiber use, the Good Earth Cotton program has an opportunity to revolutionize the cotton industry and reduce its global carbon footprint.
