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HIGH FASHION GROUP RECEIVED AWARD FROM THE LENZING GROUP REAFFIRMED ITS POSITION AS A SUSTAINABILITY LEADER!

Published: December 8, 2021
Author: Manali bhanushali

On 8th October 2021, High Fashion Group was awarded the “TENCEL™ Strategic Partnership Award, China” from the Lenzing Group for its continuous contributions to sustainability and social responsibility.

Following last year’s success in obtaining the Global Recycled Standard (GRS) Certificate, and becoming an official partner of bluesign® system and OEKO-TEX® previously, High Fashion Group’s sustainability efforts were once again recognized by the global fashion industry.

As a long-term strategic partner of the Lenzing Group, High Fashion Group has joined hands with TENCEL™️ brand for a number of sustainable and innovative projects, ranging from innovative fabrics to sports fashion, leading the industry to sustainable consumption. Lenzing fibers are biodegradable and that are derived from sustainable wood sources – sustainably managed forests. TENCEL™️ branded lyocell and modal fibers, TENCEL™️Lyocell with REFIBRA™️ technology, and LENZING™️ ECOVERO™️ branded viscose fibers by Lenzing have been used in the group’s garment production to not only increase product functionality and texture, but also embrace sustainability for environmental protection.

Mr Will Lam, CEO of High Fashion Group, said, “Thank you Lenzing Group for supporting us throughout the sustainability journey. This award reflects our commitment to become a leader in sustainable fashion. Other than using a range of green fibers in our garment production, we also adapt different innovative green technologies in our manufacturing sector in order to save energy, water and electricity for a more sustainable supply chain.”High Fashion Group will continue to embed sustainability into its core strategy and daily operations, including green R&D, green manufacturing, green operation and green products, providing more safe and eco-friendly products to the customers across the globe. The group looks forward to working on many more sustainable projects with the Lenzing Group, creating a circular economy for the fashion industry!

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