~This long-term partnership aims to expand Guess Jeans retail presence in India through physical stores and digital storefronts, thus supporting omnichannel growth for the brand~
By means of a strategic long-term franchise agreement with Tata Group’s multi-category e-commerce platform, Tata CLiQ (Tata UniStore Limited), Guess? Inc., which runs the GUESS brand in India through its subsidiary, Guess? India Pvt Ltd, will introduce GUESS JEANS, a denim lifestyle brand based in California, in the nation.
As a result of this collaboration, Tata CLiQ will serve as GUESS JEANS’ official retailer in India. They will increase their retail footprint by opening both physical and online locations, giving the brand an omnichannel presence.
The GUESS JEANS brand was created and introduced by Nicolai Marciano, Chief New Business Development Officer at Guess Inc. GUESS JEANS is well-positioned to appeal to the discriminating Indian customer because of its reputation for excellence, style, and sustainability. Fashionistas can easily access the newest collections thanks to the brand’s cooperation with Tata CLiQ, which guarantees a flawless purchasing experience.
In order to assist GUESS JEANS’ plan to open its network of stores across the country, the collaboration between the company and Tata CLiQ will be essential in growing distribution channels. This expansion represents a major turning point for the GUESS? Inc. company as well as for GUESS JEANS.
“As the next phase in our global growth initiative for GUESS JEANS, we anticipate a rapidly expanding and prosperous partnership with Tata CLiQ, which is part of the Tata Group in India,” stated Nicolai Marciano, Chief New Business Development Officer, Guess Inc. Together with the Tata Group’s local knowledge and experience, our brand’s legacy, heritage, and creative approach to denim guarantee a solid and long-lasting collaboration. By aiming for a new client with affordable prices, a laid-back style, and a contemporary communication approach, GUESS JEANS will enhance and generate substantial incremental growth in India for the GUESS? Inc portfolio. We are certain that the redesigned GUESS JEANS brand has long-term promise in the Indian market, especially when combined with our cutting-edge GUESS AIRWASHTM technology.
“At Tata CLiQ, our mission is to partner with renowned global brands that align with the aspirations and needs of consumers in the country,” stated Gopal Asthana, CEO of the company, in reference to this agreement. We are pleased to be GUESS JEANS’ preferred partner for their India debut. At Tata CLiQ, we are dedicated to providing an enhanced brand experience across various channels in line with our common goal of providing consumers with stylish items and cutting-edge shopping experiences. By strategically enhancing its omnichannel presence nationwide, we look forward to developing and expanding the brand.
With an emphasis on seasonless core designs ranging from outerwear and knitwear to denim, GUESS JEANS, which was founded on the laid-back ease at the center of the Californian lifestyle, refines wardrobe classics that are essential to the brand’s heritage. For both men and women, the brand offers a wide variety of denim styles. Every item, from modern slim fits to traditional straight-leg jeans, reflects the brand’s distinctive fusion of classic appeal and cutting-edge style.
GUESS JEANS rediscovers the spirit of the company that revolutionized denim culture. Through modern ideals and vision, the classic concept reinvents and enhances the genuine West Coast look that GUESS personifies. The Marciano brothers introduced the stone washing technique to fashion when they established GUESS in 1981, forever changing the denim industry. The future of denim is its contemporary equivalent, GUESS AIRWASHTM, a state-of-the-art technology that sustainably replicates the stone-washed effect.
In 2024, Nicolai Marciano and GUESS JEANS worked with Jeanologia to reinvent the mechanics of the brand’s own making, creating the innovative and sustainable GUESS AIRWASHTM technology. GUESS AIRWASHTM largely replaces the water used in stone washing with air and bubbles. The practice – which also eliminates the use of pumice stones – significantly decreases the water and energy consumption of stone washing.
GUESS JEANS encompasses a complete wardrobe with GUESS AIRWASHTM denim as its focal point.
