Apparel, Fashion & Retail | News & Insights

Good news for K-fashion lovers

Published: August 7, 2020
Author: Priyanka

StyleCrush, a fashion discovery platform has been introduced by Odd Concepts, a Seoul-based AI-based fashion tech company.

The customers can easily upload the image of the product style they like or even paste the link in the platform. The AI system then searches for similar products online and gives customers the sources where they can buy the product easily and conveniently. Apart from clothing, accessories like bags and shoes.


Consumers can build a wish list of fashion products discovered through search or browse for different styles based on their preference in a digital album. One can take style inspiration and purchase the product online. One can build one’s own collection of fashion styles with their preferred style images online.

To increase the variety of fashion styles for the customers, StyleCrush is collaborating with Suggesty, Sta1 and Qoo10.

Suggesty, an online marketplace sells AI-curated Korean designer brands, will be sharing its database and apparels. Sta1, the largest Korean fashion platform has 6,000 brands. Qoo10 is the largest shopping mall in Singapore.

StyleCrush carries South East Asia’s biggest amount of latest K-style fashion products.

They are planning to expand partnership with more fashion and apparel e-commerce companies in Singapore and ASEAN, which will provide a greater variety of styles.

This platform is an innovative way for consumers to get what they want. Without having to search multiple sites, they have easy access to find similar clothing or accessories they fancy. It will be the new norm in the online fashion industry.

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