Proline, a homegrown sportswear brand inspired by the outdoor sports and adventures, launches its first ever ‘Street Style Collection’ this summer. The collection debuts its range of distinctive apparels with a promise of comfort, style, and fit, and is expected to ace the athleisure trend this season with influences from parkour culture.
Taking a fresh approach, the brand presents a unique offering centred around coveted designs, self expression, and functionality. A contrast to its previous collection, the range screams street style with its bolder cuts, oversized graphics, street signages, and layered looks.
The Street Style collection oozes the uber cool attitude with the perfect culmination of innovative sportswear and the hustle-culture element of the athleisure industry. Designed to bring maximum comfort, the range is meticulously designed, to suit the active and always on the go lifestyle.
Championing the bold and free mood, the Street Style Collection offers trendy joggers, edgy shorts, stylish pants, and statement T-shirts.
Mr. Abhay Dev, the Head of Design at Proline, said, “Popular for its sportswear collection, the Street Style Collection will set a different tone with designs inspired by the parkour culture. Designing this collection was a fulfilling experience for me and we were able to strike the right balance between fashion and functionality. The ‘Street Style Collection’ features bold yet easy to wear classic colours like chrome yellow, navy, red, white, and more. We are sure that the collection will set the stage alight with its new pieces.”
The collection will be introduced on their official website Proline.in followed by their channel partners – Ajio, Myntra, and departmental stores – Lifestyle stores, Central, Reliance Trends, Shopper stop starting at INR 699.
